Caitlin Burgess

Caitlin Burgess

Content Marketing Tactics: Webinar Pros, Cons, Examples & Best Practices

Caitlin Burgess     Content Marketing

Webinar-Content-Marketing-Tactic

Quality, useful, and engaging content is the foundation of a marketing strategy. However, content is much more than just words on a page.

Humans are visual learners by nature—and we crave visual, interactive content in reality and online. As a result, in today’s digital world, marketers are using webinars to connect and engage with their target audiences. Additionally, webinars create a great opportunity for co-creation and collaboration as well as content repurposing. 

In fact, 66 percent of B2B marketers said webinars are one of the most effective content marketing strategies around, according to as recent report from Content Marketing Institute. In addition, 51 percent of marketers said visual content will be a top priority for their campaigns in 2016.

Definition: Webinars

Caitlin Burgess

Content Marketing with Virtual Conferences: Pros, Cons, Examples and Best Practices

Caitlin Burgess     Content Marketing

Virtual Conferences

The Internet has created a space where meaningful conversations, connections and content creation can happen anywhere in the world. As a result, content marketing tactics have evolved to leverage all the Internet has to offer–and one of those tactics is virtual conferences.

For decades, real-world conferences have been an effective way for businesses of all kinds to attract and engage prospective customers. When done right, real-world events allow businesses to shape and spread their message through content to a captive audience, all while networking, establishing brand credibility, and moving people through the sales process.

Virtual conferences aim to do all of the same things as a real-world event, while also being more convenient, affordable and inclusive.