We’ve all heard the stories of brands failing and flailing on social media as they try to respond to customer service inquiries.
And here’s why. Most companies are barely set up to meet expectations, let alone exceed them. So when they fall short, they are falling short of the bare minimum, creating friction and negative experiences between the brand and its customers for everyone to see.
Add that to the fact that some companies are doing it so well and therefore aiding an increase in customer expectations. In fact, customers now expect a response in an hour or less after reaching out to a company.
For the first time at Social Media Marketing World, there were sessions dedicated to building a social infrastructure to enable your company to exceed customer expectations.
At some point, most of us have been lost. We know our ultimate destination, but either through a wrong turn or poor directions we find ourselves in the wrong place and likely very frustrated.
Panda, 
Online Marketing Magic blankets the Midwest as 
Summer in Minnesota is my favorite. Warm weather, green grass and puffy, white clouds flittering across the sky; it’s fabulous.
If you flip through your TV channel guide, it’s hard not to notice the number of contest-based shows. Whether people are competing to be the next music icon, lose weight or play games using household products the common theme is competition and a chance to win big.
This week at the PRSA Digital Impact Conference Vanessa DiMauro, CEO of Leader Networks talked to attendees about the benefits of online communities as part of a B2B social media strategy.
Can BFF’s lead to more effective marketing?
The growing Global Economy has significantly increased the number of companies seeking search marketing strategies to connect with target audiences all over the world. Many clients we work with at 