Note from Lee: When you’re trying to raise your profile in an industry, media interviews are a necessary stepping stone for the kind of coverage that can boost your reputation. However, getting interviews with journalists is not often an easy task. To bring some insight to pitching media for interviews, Jolina Pettice, an Account Manger and Public Relations Specialist with M&O – TopRank, shares a few tips for marketers that are not seasoned PR professionals.
“Needle in a Haystack , Basic Tips to Securing the Elusive Media Interview”
Do you feel like media interviews are difficult to attain? If so, reflect for a few minutes on the news that you’ve sent out to your media list recently. It’s important to remember that journalists receive an enormous number of email pitches each day from public relations firms and companies trying to gain coverage. Be sure to ask yourself, “What are we doing to break through all that noise?”