Lee Odden

With recent email legislation, will tech marketers be as enthusiastic about using email for new customer acquisition? Regardless, there’s more and more noise about paid ads within email newsletters which could open up opportunities for very targeted advertising.

Overall the research and article are promising news for BtoB tech marketers. “Confidence with the medium is encouraging marketers to allocate more money to online marketing.” Many technology companies already initiated online campaigns in 2003 that had never explored search engine optimization or PPC as a viable tactic for lead generation. That trend appears to be continuing and 2004 could be a very promising year for tech marketers that can deliver measurable results cost effectively

If your company is in need of expert search engine optimization services, contact TopRank Marketing at 1-877-872-6628 or online.

Online Marketing Blog was created to provide up to date news, resources and information on the search engine industry as well as tactics ranging from search engine optimization to blog marketing and online public relations.

Posts are made by Lee Odden, President of TopRank Online Marketing, a search marketing firm that provides search engine optimization, online public relations and blog marketing services. He is also co-founder of Misukanis & Odden Public Relations firm.

TopRank has been recognized as a leading SEO firm by TopSEOs.com and has been the only Minnesota search engine optimization firm included in Marketing Sherpa’s guide to SEO firms for 2 consecutive years.

I’m Lee Odden, founder of TopRank, one of the fastest growing online marketing firms that integrates search engine optimization with online public relations.This blog is a place where I’ll post current news and information related to online marketing.

You can visit the TopRank web site at
www.toprankmarketing.com.