In recent years headlines like ‘Men twice as likely to be CMOs than women’ were pretty common.
If you’ve worked in marketing for any length of time, you know that the role of CMO is already associated with high demands and turnover.
Some might argue that women in CMO roles face an even greater challenge given their underrepresentation in marketing leadership despite the marketing industry being overwhelmingly female.
While women are underrepresented as CMOs, there’s research that shows women in CMO roles are paid better (on average) than their male peers. Even more promising is that “Nearly half the marketing leadership hires in the first six months of 2019 were women“.