The latest edition of Inside Influence: What’s working and what’s not inside the world of B2B Influencer Marketing, features B2B Influencer Marketing “OG”, Amisha Gandhi, VP Influencer Marketing & Communications at SAP. At TopRank Marketing, we’ve had the pleasure of working with Amisha for several years on a variety of influencer marketing programs from the launch of SAP Leonardo to developing a virtual reality experience featuring influencers for use at tradeshows.
In this 6th episode of Inside Influence, I talk with Amisha about the power of how creating mutual value between B2B brands and influencers drives returns across the customer lifecycle. Of course we also hit a few highlights of the 2020 State of B2B Influencer Marketing Report.
In this 6th Episode of Inside Influence, we cover: