If you’re new to this series, Inside B2B Influence is a podcast and video series that goes behind the scenes of B2B marketing and showcases conversations with industry experts on influencer marketing for B2B companies. We’re doing our best here at TopRank Marketing Blog to elevate the practice of growing influence within and outside of B2B brands to drive thought leadership, create demand and grow revenue.
In Episode 15 of Inside B2B Influence, Justin Levy, (@justinlevy) Director of Social and Influencer Marketing at Demandbase (client) and I connected to help answer some key questions about working with influencers at a technology company. I’ve known Justin for many years and we’re both members of the esteemed Marketing Fitness Group on Facebook. His work with influencers goes all the way back to when he and Chris Brogan ran a marketing agency back in 2008.