As with most marketing, there is no silver bullet to B2B influencer marketing but there are some essential best practices and strategies that have been proven time and time again. To uncover that secret sauce of working with B2B influencers, Episode 12 of the Inside Influence Show features Paul Dobson, Senior Director, Social and Influencer Marketing at Citrix.
In addition to a few highlights from the 2020 State of B2B Influencer Marketing report, we discussed Paul’s experience working with influencers at Citrix as well as:
- Where influencer marketing fits in the mix at Citrix
- Tips on being great at influencer marketing for a B2B technology brand
- Influencer Marketing vs. Influencer Relations
- The impact of influencer marketing on customer experience