Do brands care whether they have influence in social media? They certainly should, said members of the three-person panel on social influence at NMX Monday.
Jonathan Dick, Director of Business Development at Klout, kicked off the conversation with his thoughts that brands do care, though they may struggle to understand or measure their influence.
Andy Levey, Senior Manager of New Media & Analytics at Cirque du Soleil, believes social influence is incredibly important for brands to connect with and engage fans. “It’s all about them; if we don’t have fans talking about us, we’re not in business,” he said. Cirque du Soleil are lucky, Levey admits. Their brand is creative and entertaining; many businesses lack this stroke of good fortune. What can you do if your brand isn’t inherently entertaining or you’re not in the media space and therefore informative by nature?