Susan Misukanis

Break Free B2B Marketing: Ramon Ray of Smart Hustle Media on Small Business Success & Thinking Big

Susan Misukanis on Aug 11th, 2021
B2B Marketing

How can small businesses work together with big clients and form powerful partnerships that make good things happen?

For our third season of Break Free B2B Marketing video interviews, we’re featuring conversations with leading B2B influencers, and examining the issues that each subject matter expert is influential about in their specialized industry.

2020 was a difficult year for business owners, and 2021 hasn’t quite been the return to normal many had envisioned. In 2020 profits were down, stress was up, and everyone was questioning how they were going to not only survive, but thrive, in the coming year.

These worries were more real for small business owners than anyone else. After all, when you own a small business, you’re not afforded the same protections or options that larger companies might have. You have to be smart, adaptable, and relentless in your pursuit of your goals.

Break Free B2B Marketing: Ramon Ray of Smart Hustle Media on Small Business Success & Thinking Big

Break Free B2B Marketing: Minda Harts of The Memo on Having Courageous Conversations

Susan Misukanis on Jul 1st, 2021
B2B Marketing

When it comes to B2B influencer marketing, it’s only natural to wonder just what an industry influencer actually looks like?

For over a decade our team at TopRank Marketing has nurtured a strong community of leading influencers, developing close relationships with SMEs in many industries, and we’re delighted to share our latest episode of Break Free B2B Marketing.

Break Free B2B Marketing: Minda Harts of The Memo on Having Courageous Conversations

Break Free B2B Marketing: Keith Townsend of The CTO Advisor on Bringing Value Through Friction

Susan Misukanis on Jun 3rd, 2021
B2B Marketing

In B2B influencer marketing, it’s only natural to wonder just what an industry influencer actually looks like?

Our third season of Break Free B2B Marketing video interviews features conversations with top B2B influencers, looking closely at the issues that each expert is influential about in their specialized industry.

For more than a decade our team at TopRank Marketing has fostered a strong community of leading influencers, developing close relationships with subject matter experts in many industries, and we’re thrilled to share a new episode of Break Free B2B Marketing.

Break Free B2B Marketing: Keith Townsend of The CTO Advisor on Bringing Value Through Friction

Break Free B2B Marketing: Dez Blanchfield of Sociaall on Joining the Conversation

Susan Misukanis on May 6th, 2021
B2B Marketing

When it comes to B2B influencer marketing, it’s natural to wonder just what an industry influencer actually looks like?

Our third season of Break Free B2B Marketing video interviews feature conversations with top B2B influencers, looking closely at the issues that each expert is influential about in their industry.

For more than a decade our team at TopRank Marketing has fostered a strong community of leading influencers, developing close relationships with subject matter experts in many industries.

Running a successful business is the art of juggling a thousand different things in a thousand different ways. It can be challenging to know which of these things to truly focus on and which balls are okay to drop for the sake of company growth. With so many new technologies at the forefront: cloud, machine learning, IoT, big data, virtualization, cybersecurity, and dozens of others – how do you know where to focus? How do you know which business best practices are the right one for your company vs. others?

Break Free B2B Marketing: Dez Blanchfield of Sociaall on Joining the Conversation

Break Free B2B Marketing: Tamara McCleary of Thulium on Visions of the Future and Doing No Harm

Susan Misukanis on Apr 22nd, 2021
B2B Marketing

When it comes to B2B influencer marketing, it’s natural to wonder just what an industry influencer actually looks like?

Our third season of Break Free B2B Marketing video interviews feature conversations with top B2B influencers, looking closely at the issues that each expert is influential about in their industry.

For more than a decade our team at TopRank Marketing has fostered a strong community of leading influencers, developing close relationships with subject matter experts in many industries.

Sometimes you meet a person who ticks all the boxes: they’re smart, they’re funny, they’re connected, they’re brave, and they’re an expert — in not just one thing, but many. You can learn a lot from people like this: tips, tricks, advice, best practices, and more. The one thing they can teach you about more clearly than anyone else, however, is what’s going to happen next.

Break Free B2B Marketing: Tamara McCleary of Thulium on Visions of the Future and Doing No Harm

Break Free B2B Marketing: Nicole Brady of SAHM Reviews on the Importance of Empathy in Reaching Your Niche

Susan Misukanis on Mar 18th, 2021
B2B Marketing, Influencer Marketing

For over a decade our team at TopRank Marketing has fostered a strong community of leading influencers, developing close relationships with subject matter experts in a wide variety of industries.

When it comes to B2B influencer marketing, it’s natural to wonder just what an industry influencer actually looks like?

In our third season of Break Free B2B Marketing video interviews, we’re continuing in-depth conversations with a selection of top B2B influencers, and taking a close look at the issues that each expert is influential about in their own industry.

Each successful B2B influencer has a rare mix of the 5 Ps — proficiency, personality, publishing, promotion, and popularity — as our CEO Lee Odden has outlined in “5 Key Traits of the Best B2B Influencers.”

Break Free B2B Marketing: Nicole Brady of SAHM Reviews on the Importance of Empathy in Reaching Your Niche

Break Free B2B Marketing: Eric Vanderburg of TCDI on The Changing Cybersecurity Landscape

Susan Misukanis on Mar 11th, 2021
B2B Marketing, Influencer Marketing

For more than a decade our team at TopRank Marketing has fostered a potent community of leading influencers, developing close relationships with subject matter experts in a wide variety of industries.

When it comes to B2B influencer marketing, it’s only natural to wonder just what an industry influencer actually looks like?

In our third season of Break Free B2B Marketing video interviews, we’re continuing in-depth conversations with a powerful selection of top B2B influencers, and taking a close look at the issues that each expert is influential about in their industry.

Every successful B2B influencer has a rare mix of the 5 Ps — proficiency, personality, publishing, promotion, and popularity — as our CEO Lee Odden has outlined in “5 Key Traits of the Best B2B Influencers.”

Break Free B2B Marketing: Eric Vanderburg of TCDI on The Changing Cybersecurity Landscape

Break Free B2B Marketing: Sarah Barnes-Humphrey of Shipz and The Art of Consistent Change

Susan Misukanis on Feb 18th, 2021
B2B Marketing, Influencer Marketing, Video Interviews

When it comes to B2B influencer marketing, it’s only natural to wonder just what an influencer actually looks like?

Break Free B2B Marketing: Sarah Barnes-Humphrey of Shipz and The Art of Consistent Change

Break Free B2B Marketing: Liam McIvor Martin of Time Doctor on The Revolutionary Power of Remote Work

Susan Misukanis on Feb 11th, 2021
B2B Marketing, Influencer Marketing, Video Interviews

For over a decade TopRank Marketing has fostered a community of influencers, developing close relationships with subject matter experts in a wide variety of industries.

When it comes to B2B influencer marketing, it’s only natural to wonder what an influencer actually looks like?

In our third season of Break Free B2B Marketing video interviews we’re continuing in-depth conversations with a powerful selection of top B2B influencers, and exploring the issues that each expert is influential about.

All successful B2B influencers have a rare mix of the 5 Ps — proficiency, personality, publishing, promotion, and popularity — as our CEO Lee Odden has outlined in “5 Key Traits of the Best B2B Influencers.”

Incorporating all of these qualities and more is Liam McIvor Martin, co-founder of Time Doctor, who we’re thrilled to be profiling today.

Break Free B2B Marketing: Liam McIvor Martin of Time Doctor on The Revolutionary Power of Remote Work

Break Free B2B Marketing: Oliver Christie on Making Life Better With AI

Susan Misukanis on Jan 14th, 2021
B2B Marketing, Video Interviews

Just what is a B2B influencer, and what do they actually look like?

In our third season of Break Free B2B Marketing video interviews we’re having in-depth conversations with an impressive array of top B2B influencers, exploring the important issues that each expert is influential about.

Successful B2B influencers have a rare mix of the 5 Ps — proficiency, personality, publishing, promotion, and popularity — as our CEO Lee Odden has carefully outlined in “5 Key Traits of the Best B2B Influencers.”

Offering up all of those boxes and more is Oliver Christie, chief artificial intelligence (AI) officer at PertexaHealthTech, who we’re delighted to be profiling today.

Break Free B2B Marketing: Oliver Christie on Making Life Better With AI

Break Free B2B Marketing: Tim Crawford of AVOA on The New Normal

Susan Misukanis on Dec 10th, 2020
B2B Marketing, Video Interviews

Just what is a B2B influencer, and what do they actually look like?

In our new third season of Break Free B2B Marketing video interviews we’re having in-depth conversations with an impressive array of top B2B influencers, exploring the important issues that each expert is influential about.

Ticking all of those boxes is Tim Crawford, CIO strategic advisor at AVOA, who we’re thrilled to be profiling today.

Break Free B2B Marketing: Tim Crawford of AVOA on The New Normal

Break Free B2B Marketing: Kevin Jackson of GC GlobalNet on Cloud Computing

Susan Misukanis on Dec 3rd, 2020
B2B Marketing, Video Interviews

Kevin L. Jackson of GC GlobalNet

Cloud computing is a topic that can be mystifying for many. The fact of the matter, however, is that the global public cloud service market is projected to exceed $266 billion this year. That’s a lot of companies doing a lot of business in the cloud. When it comes to making sense of this complex creation and the way it works, there are few experts more knowledgeable than Kevin Jackson.

Breaking free from blindly accepting cloud computing and moving toward an active, knowledgeable use of the technology is something all B2B marketers and business owners need to understand. It’s also something Kevin Jackson is especially good at, which is why we invited him to be the first speaker during Season 3 of our Break Free B2B Marketing interview series.

Break Free B2B Marketing: Kevin Jackson of GC GlobalNet on Cloud Computing