On Wednesday evening in downtown Minneapolis, marketers gathered to hear the answer to a burning question: #whatthefoc? (AKA what is the future of content?)
The Minnesota Interactive Marketing Association (MIMA) hosted the sold-out Future of Content event, with speaker Lee Odden, TopRank Online Marketing CEO and the author of Optimize, aiming to point attendees in the right direction.
Marketers know content is important; in fact, 78% of CMOs think custom media represents the future of marketing. How has content changed how we view marketing today and more importantly, how can we prepare for the future? These highlights from The Future of Content with Lee Odden should shed some light on the issue:
Ask yourself 3 questions about your existing content strategy.
Odden instructed the audience to ask themselves three questions about their business:
Valentines Day is a holiday that some people look forward to, while others dread it’s very existence. Let’s face it; no one likes to be alone on Valentine’s Day. Much like personal relationships, business relationships take effort. What are you doing this year to ensure you’re spending time with someone special and keeping your conversion funnel full?
On a gray and snowy morning marketers from the healthcare, finance and government sectors headed to the Swedish American Institute in downtown Minneapolis for a MIMA event titled Interactive Innovation in Highly Regulated Industries.
95% of decisions are considered preconscious. In fact, the majority of decisions we, as humans, make are automatic or based on “gut feel”, rather than conscious decision making.
Did you know that 42% of business executives have made a purchasing decision based on an online video? In fact, 60% of execs will watch a video, before the ever read the text on the screen. Wow!
Today’s consumer is connected every where and in every way. Additionally, we are no longer subject to the agenda of businesses when it comes to when and where we consume content, shop or view ads. As marketers is our job to take advantage of what Geoff Tam-Scott describes as the infinite loop.
On Tuesday November 14th we will be heading south for SES Chicago. This will be my second SES event and I am looking forward to attending sessions to continue to educate myself in online marketing, and share it with our readers, all while hanging out in the city of Chicago. I will be live blogging along with fellow TopRank-ers – Jolina Pettice, Evan Prokop and Miranda Miller.
In the 1989, Greg LeMond overcame a 50 second deficit in the final stage to win the Tour de France by 8 seconds. He clocked the second fastest time trial ever recorded in the Tour de France. So how did LeMond secure a stunning victor after 3 weeks and 2025 miles?
On the second day of 
Keywords are the core of your search engine marketing strategy. Most of us know the basics when it comes to brainstorming, generating and finalizing a list, but how can your company get beyond the basics and focus on advanced keyword analytics. The main focus of the presentation by Bill Hunt (
Big data is definitely a buzz word within the industry right now, but as I headed to Bryan Eisenberg’s (