On Wednesday evening in downtown Minneapolis, marketers gathered to hear the answer to a burning question: #whatthefoc? (AKA what is the future of content?)
The Minnesota Interactive Marketing Association (MIMA) hosted the sold-out Future of Content event, with speaker Lee Odden, TopRank Online Marketing CEO and the author of Optimize, aiming to point attendees in the right direction.
Marketers know content is important; in fact, 78% of CMOs think custom media represents the future of marketing. How has content changed how we view marketing today and more importantly, how can we prepare for the future? These highlights from The Future of Content with Lee Odden should shed some light on the issue:
Ask yourself 3 questions about your existing content strategy.
Odden instructed the audience to ask themselves three questions about their business: