“Technology is changing the way we do business.”
Said everyone, ever.
Marketers know technology is changing how we interact with our audience. But knowing it’s happening and doing something about it are two very different things.
Randi Zuckerberg is no stranger to technology and its effects on business, daily life, and social structures. As the founder and CEO of her own media company, Zuckerberg Media, and a former marketing leader at Facebook, Randi has a unique vision for the future of marketing and how today’s marketers can adapt.
Explore that future with her insights below from the floor of Digital Summit Minneapolis.
We’re Afraid to Fail
We’ve been talking about the evolving state of marketing for years. But maybe we as marketers haven’t changed all that much. Why?