Once upon a time, in a land of rainbows, butterflies, and evil content overload, a gripping love story is unfolding.
But this love affair isn’t what you’d expect — it’s no “Romeo and Juliet” or “Sleepless in Seattle.”
Rather, it’s an unlikely courtship with a bond sealed by three little words: Business-to-Business.
That’s right. We’ve said. The secret’s out. For the last decade, we’ve been head-over-heels in love with B2B content marketing.
We know what you’re thinking. B2B can’t hold a candle to B2C. B2B is boring. B2B lacks sex appeal. But you don’t know B2B like we do—she’s a knockout and a showstopper.
What’s so darn attractive about B2B content marketing? Let us remind you of all there is to fall in love with.