Your prospects and customers have questions. And it’s your job as a content marketer to answer them. That’s why you’re continuously turning out content to inform, engage, and inspire action throughout the buyer journey.
But wouldn’t it be great if you could answer many of those burning questions in one convenient, easy-to-use resource?
It would. And it exists. It’s an early-internet favorite that’s not super top-of-mind these days: The FAQ page.
FAQ pages have been around since before search engines, but the question is: Are you making the most of this often forgotten resource?
Rather than an afterthought, FAQ pages can become a robust piece of content that directly serves the interests of your prospects and customers, helping accelerate the success of your overall content marketing program. Here’s how you can make sure that your FAQ has “best answer” content that helps inform customers and prospects and move them along the buyer journey.