As a 21st century marketer, you already know that data is an important player in the content marketing game. Data helps us understand who our audience is, what they care about, and how our content impacts their decisions. It helps us connect all the dots — and continue to find new dots as attitudes, needs, and preferences change.
But is your content marketing strategy taking advantage of all of the data you have at your disposal? Or is some data left on the cutting room floor?
“When it comes to content, creators are traditionally more art than science, and using data to guide editorial planning is still not an advanced skill for many companies.”