Creating content day in and day out is exhausting. Constantly coming up with creative ideas and pushing yourself to come up with things you’ve never thought of is incredibly hard. But luckily, TopRank Marketing’s Executive Content Chef, Ashley Zeckman, was in the kitchen to help us cook up strategies for content creation at Digital Summit Minneapolis.
To help set the stage for her session, Ashley asked: who is fried on content marketing? To no one’s surprise, nearly every marketer in the room raised their hands.
As Ashley shared, there are four reasons why content creation and strategy fries our brains:
- Consumers are overloaded
- Audiences are becoming more sophisticated and demanding
- Teams aren’t strategic with their content
- Brands can’t keep up with demand