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Using Emerging Social Networks to Increase B2B Productivity

B2B-Productivity-Apps

From James: Today’s post is the third in a series of four articles on social media marketing – all part of a contest within TopRank Marketing for a chance to attend Social Media Marketing World. Watch for the next post in the series on how to create impact with Instagram.

While many businesses ban social networks such as Facebook, Twitter, and YouTube at work, there are some unconventional social networks that may actually increase productivity, especially for those in B2B. A couple networks really pop out in this regard.
Cyber Dust and Yo App are fringe startup social apps that, while gaining dubious fame for their apparent uselessness, have grown to have very practical utility.

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5 Ways to Build Digital Marketing Expertise

Build-Marketing-Expertise

You know all those articles about secrets of successful people? About how entrepreneurs sleep 4 hours a night and don’t eat solid food? They feed into all of our desires to be successful overnight. But success in life or your career is less dependent on luck or tricks as it is a product of practice and hard work.

Whether you’re a client-side marketing coordinator, an advertising agency VP, or a freelance SEO contractor, you need to constantly work on your skills to maintain value as an employee. In marketing especially, there are new technologies, tools, and industries popping up each year, so it’s extra important to be vigilant about your abilities.

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Ruthless Pragmatism: Kevin Spacey’s Approach to Content Marketing

A T     Content Marketing

Kevin Spacey Content Marketing

In case you missed it, the ‘ruthless pragmatism’ approach to politics of House of Cards’ Frank Underwood has stretched far beyond Capitol Hill to the world of content marketing. With the lessons learned about the changing media landscape, Kevin Spacey, Underwood’s real-life actor alter-ego, is becoming influential in Marketing as well as Hollywood.

The success of House of Cards for Netflix is unlike any previous television show and has become a symbol of the online content movement. Since the show’s release, Mr. Spacey has spoken at several conferences urging journalists and broadcasters to follow the Netflix model of producing in-depth content with a great story, yet­ he still surprised people by giving a keynote speech at the recent Content Marketing World conference in Cleveland.

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A Writer’s Guide: Calls to Action – Tips Inspired by Tweets from Content Marketing World

A T     Content Marketing

Writers Guide Calls to Action CTA

Note from Lee: Please welcome Andy Thomson from TopRank in his first post to Online Marketing Blog:

In managing the content marketing for a brand, you have to focus on the bottom line. You have to push sales to help you reach growth goals for the business. But in reality, most people who encounter your brand (especially in B2B) aren’t going to buy right away. The sales funnel has to attract, engage and convert people in a way that makes sense for them.

As content creators and marketers, knowing how and when to use calls to action to move prospective customers from awareness to purchase can be tricky. Luckily, last week’s Content Marketing World offered a flood of great content advice on the interwebs including insights on follow throughs and calls to action (CTA). Here are a few of those nuggets and some perspective: