One of the best ways to improve your skills as a content marketer is to learn from the successes and failures of other marketers. And as we near the end of 2017, many marketers are reflecting on what has (and hasn’t) worked in the past year and looking to what this means for content goals and plans for the coming year.
It doesn’t matter if you are a team of one or a team of one hundred, outside insights can be incredibly valuable for improving your approach to content marketing.
Since we know you’re likely busy working, wrapping up 2017 and planning for 2018, we’re here to help. Recently we had the chance to sit down (or stand up?) for some great content conversations with some of today’s top marketers.
Below you’ll find their top content lessons learned in 2017 as well as how you can apply these insights to your own content marketing approach.