Top marketers understand the value of integrating influencer marketing into their marketing strategy. In fact, 55% of marketers believe they get better customers from influencer marketing according to an Influencer Marketing Hub survey. For B2B brands, influencer marketing is a way to partner with industry experts who can add value to the brand’s content.
As a brand, how can you provide mutual value and a great experience for the thought leaders you engage?
I went straight to some of my top sources to ask their thoughts on the best way for B2B brands to collaborate with them. What stood out to me, was the way their key points aligned with how a brand might develop a marketing strategy.