In the Wild, Wild West of Social Media Digital Reputation, employees create social accounts without governance. But, are they on brand?
At the Digital Summit Minneapolis, #DSMPLS, Casey Hall,Thomson Reuters, shared a process for taming the horses and adding governance to the stable.
Start by searching your company name and all variations of it, says Hall. You can use a simple spreadsheet or a database to keep track of the channel name, followers, last activity, link and log if there were any brand issues.
Once you have found all the rogue channels, you need to determine if it is a relevant channel or if it needs to move to the takedown.