B2B Marketing Blog - TopRank®

B2B Marketing views, news and interviews.

Emily Hinderaker

Back to Basics: 5 Tips for Becoming a More Effective Community Manager

Emily Hinderaker
Emily Hinderaker
Social Media

Your main goal as a community manager is to advocate your brand on social networks, find and engage potential customers in an online community and deepen the customer’s relationship with the brand. Sounds easy, right?

Wrong. Community management is challenging. Customer expectations are becoming increasingly more demanding, and the customer now has more control over brand reputation than ever before. While this is a real challenge, there is also a huge opportunity for brand messaging that delivers clear, consistent and valuable content to the customer community. As a community manager, it’s important to not only link the customer community to the brand, but also to instill the brand goals and objectives throughout the community.


Back to Basics: 5 Tips for Becoming a More Effective Community Manager

25 Influencer Marketing Platforms & Marketplaces

Marketers around the world are searching for ways to better connect with their audiences and it’s become very clear that consumers place more trust in consumers than brands. That means, the true power lies with the customer, which means many brands have had to adapt their marketing strategies to create better experiences for their audience.

One way to do so is by incorporating influencer driven content into the digital marketing mix.

For B2C brands, incorporating influencers is already a well-established practice. But for B2B brands, the concept is much newer. In a recent report that we developed with Altimeter Group and Traackr, we found that only 11% of B2B companies are running an ongoing influencer marketing program, yet 80% of these marketers rate content marketing most impacted by influencer marketing.


25 Influencer Marketing Platforms & Marketplaces

Declare Independence from B2B Influencer Marketing Blunders: 5 Tips for Success

Emily Hinderaker
Emily Hinderaker
Influencer Marketing

Today marks the birth of American independence. While it took collaboration, respect and strategic thinking to persuade Continental Congress to formally adopt the Declaration of Independence 241 years ago, the impact and importance will forever be remembered throughout history. This is a lot like influencer marketing (although, Congress will not be involved).

Just like the Declaration of Independence, it has taken a long time and a lot of work (on the part of marketers and journalists) to get influencer marketing where it is today. In a recent report conducted by Traackr, Altimeter Group and TopRank Marketing, data shows that only 15% of B2B brands are running ongoing influencer programs, which opens up huge opportunities for the future of B2B brands and influencer marketing.


Declare Independence from B2B Influencer Marketing Blunders: 5 Tips for Success

Cozy Up With Your New Company: 7 Tips to Transition Into Your New Marketing Role

Emily Hinderaker
Emily Hinderaker
B2B Marketing, Content Marketing

Think back to your first day of school (that you can remember), and take a moment to relive some of those feelings: excitement, worry, happiness, fear and maybe a little nausea. There were a lot of new faces and some familiar ones which helped ease the initial panic.

Now, fast forward to “adulthood”. You’re starting a new marketing position at a new company, and the “first day of school” feelings are resurfacing. Only this time, there are no familiar faces. It’s mentally and physically exhausting wondering if you’re going to fit in, wanting to make a great impression and also exciting because you have a lot to offer, you’re smart and your new company goals align with your career path.


Cozy Up With Your New Company: 7 Tips to Transition Into Your New Marketing Role

Master LinkedIn’s New Lead Generation Forms in 10 Easy Steps

Emily Hinderaker
Emily Hinderaker
LinkedIn, Online Advertising

[Editor’s Note: This is the first post from one of the newer members of our team, Emily Hinderaker. Emily joined TopRank Marketing earlier this year as a Marketing Copywriter.]

The one item that marketers crave above everything else is information about their prospects. Often, there is even a dollar amount assigned to gaining access to a name, email or phone number. In a time where this information is highly coveted, what is one thing marketers can do to make it easy for prospects to convert?

The answer, targeted, compelling, one-click conversions.

According to Stephen Slater, Digital Advertising Manager at TopRank Marketing here’s why:


Master LinkedIn’s New Lead Generation Forms in 10 Easy Steps