A social media marketer walks into a bar. “I’ll have a Facebook martini,” she says.
“What’s a Facebook martini?” the bartender replies.
“It’s like a regular martini, but if I want to drink more than 2% of it I have to pay extra,” she says.
[Cue Laugh Track]
Okay, so maybe comedy about social media marketing isn’t a great idea. But comedy and social media have a lot in common. They’re both fast-paced, harder than they look, and unpredictable. And at the heart of it, both are about telling a compelling story and making a human connection.
I’m somewhat new to marketing, but have been in comedy—improv, standup, and storytelling—for over a decade. Much of what I learned entertaining audiences makes perfect sense for social media marketing. Here are five comedic principles you can apply to make sure your marketing efforts leave your audience wanting more.