It’s a feeling that all content marketers have experienced, and it’s not a pleasant one. You research your audience, you create content that speaks directly to their needs, and you say “Fly and be free!” as you release it into the world.
There are chains that keep content marketing from soaring. They’re bad habits that you might not even know you’ve developed. Let’s shine a light on these chains and break them—with light? Special chain-breaking lights? Maybe lasers. Lasers break chains, right?
We’ll address the perils of mixed metaphors in another post. For now, let’s focus on breaking six bad content marketing habits to help your content soar.