If you’re not convinced that interactive content in the B2B space can work: Well, first check out these interactive content stats.
If you’re still on the fence, here’s an object lesson from a master of audience engagement:
Freddie plays that 100,000-person crowd like an instrument. You can feel the energy, even through a tiny YouTube window.
When you invite your audience to be part of the show, the results can be magical.
Now, odds are your brand can’t match the raw charisma of Freddie Mercury in tight jeans. But you can still get your audience cheering with interactive B2B content.
Here are a few great examples to light your creative fires and open your B2B minds to the possibilities of interactive.