Today’s savvy marketers have moved beyond just collecting website analytics, and are instead focusing on how to inspire customers to take action based on their digital marketing. Conversion Rate Optimization (CRO) is essential for any marketer and proper CRO is how you will make your marketing as actionable as possible for your customers. No matter what your role is within your marketing department, it is important to understand the key Conversion Rate Optimization tactics to improve your ROI and to grow your business. If fact, only 22% of companies are satisfied with their conversion rates according to Econsultancy.
Improving your conversion rate is a never ending battle that requires testing and optimization. To make your conversion rate optimization efforts easier, we have selected 21 tools to get a better ROI on your website. 14 of the tools are either free or have a free version to get you started on optimizing for conversion rate.