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Lane Ellis

B2B Marketing News: Social Becoming Top B2B Media, B2B Content & Lead Tactics Studies, & Marketers Concerned Over Twitter Takeover

Lane Ellis
Lane Ellis on Apr 29th, 2022
Online Marketing News

2022 April 29 Demand Spring Chart Image

B2B Mixology: Paid Search Is Top Channel And TV Use Is Growing, Email Near Bottom
56 percent of B2B executives have said that paid search is key among their marketing mix, with 44 percent singling out video and display advertisements as a top component, while just 16 percent chose email — three of several findings of interest to B2B marketers contained in newly-released survey data . MediaPost

B2B Buyers Say Research & Data Are Key Factors in Content Shareability, Memorability
Just over half of B2B buyers consider content that uses research data to be a key factor in making it memorable and more apt to lead to contacting a brand for further information, while storytelling that resonates with B2B buyers was also a top component of effective content, according to recently-released survey data. MarketingCharts


B2B Marketing News: Social Becoming Top B2B Media, B2B Content & Lead Tactics Studies, & Marketers Concerned Over Twitter Takeover

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Enduring Engagement: 5 Easy Ways To Build New B2B Marketing Connections & Make Them Last

Lane Ellis
Lane Ellis on Apr 27th, 2022
B2B Marketing, Social Networking

How to grow a B2B professional network connections group image

With distrust of brands and advertising at all time highs, human to human connections and networks of people are more important than ever for B2B marketers. Finding the time to network is also a challenge as expectations of marketers to do more with less persists amongst the ongoing pandemic and rising inflation. So how can marketers create new professional connections that endure, and strengthen their existing business relationships?

With ostensibly more ways than ever to find new connections both online and off, the task can seem overwhelming.

Luckily, by making clear goals and putting a strategy in place to achieve them, marketers can start truly tapping into the power of building new connections and making them — along with existing ones — stand the test of time.


Enduring Engagement: 5 Easy Ways To Build New B2B Marketing Connections & Make Them Last

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B2B Marketing News: Influencer Marketing A Top B2B Strategy, B2B Event Industry Rebounds, Top Posting Times, & Marketers Overwhelmed By MarTech

Lane Ellis
Lane Ellis on Apr 22nd, 2022
Online Marketing News

2022 April 22 MarketingCharts Chart Image

B2B & B2C Instagram Marketing Trends of 2022 [Data from 500 Marketers]
More than twice as many B2B marketers than B2C have said that influencer marketing will be their top strategy in 2022, with 70 percent of B2B marketers having said that partnering with influencers offered a high return on investment (ROI) — two of several findings of interest to digital marketers contained in newly-released HubSpot survey data detailing Instagram marketing trends. HubSpot

“Don't see influencer marketing as 1-way transactional relationships that only benefit the brand. Focus on developing long-term mutually beneficial relationships that benefit both the brand & the influencers that you work with.” @justinlevy Click To Tweet

Marketers Are Overwhelmed By Martech, Study Finds
Half of senior marketers said they were overwhelmed by marketing technology, with some 40 percent of the tools available to them going unused, while 30 percent have said that they are not able to fully utilize their marketing technology platforms — three of the statistics of interest to B2B marketers contained in recently-released survey data. MediaPost


B2B Marketing News: Influencer Marketing A Top B2B Strategy, B2B Event Industry Rebounds, Top Posting Times, & Marketers Overwhelmed By MarTech

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Elevate B2B: 10+ Mentoring & Volunteering Opportunities For B2B Marketers

Lane Ellis
Lane Ellis on Apr 20th, 2022
B2B Marketing

Mentoring and volunteering opportunities for B2B marketers business professionals image

What can B2B marketers do during this National Volunteer Month to help inspire and elevate the industry and the world around us?

April is National Volunteer Month, making it a great time to look at what some of the biggest brands in the world are doing when it comes to volunteering efforts, and explore some of the organizations that B2B marketers can get involved with to give back and help others.

Mentoring is also a powerful way for B2B marketers to strengthen the industry, and we’ll explore opportunities to share your expertise and time in both volunteer and mentor programs.

Let’s jump right in and take a look at ten-plus ways B2B marketers can get involved in mentoring and volunteering.


Elevate B2B: 10+ Mentoring & Volunteering Opportunities For B2B Marketers

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Content Contemplations: How We Process Information & Why B2B Marketers Must Craft Content That Elevates

Lane Ellis
Lane Ellis on Apr 18th, 2022
B2B Marketing, Content Marketing

How B2B marketers can craft content that elevates airplane window view image

How can B2B marketers craft content that elevates, and what role do our preferred digital formats play in making it happen?

Recent study data looking at content formats has deep implications when it comes to creating online experiences that will not only be noticed, but delight the senses while also answering our most important questions.

Let’s take a look at how we process information, and how written, static images, video, and audio can work cohesively to create B2B marketing content that elevates with hope and delights with hyper-relevant answers delivered at the right time.

1 — Brain Science & Marketing Content Preferences: Formats, Styles & Relevance

via GIPHY


Content Contemplations: How We Process Information & Why B2B Marketers Must Craft Content That Elevates

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B2B Marketing News: B2B Buyers Prefer Video, Upper Funnel Media Types Report, Marketers Weigh In On Events, & Meta’s New Monetization

Lane Ellis
Lane Ellis on Apr 15th, 2022
B2B Marketing, Online Marketing News

2022 April 15 Million Insights Chart Image

Viva Video: B2B Buyers Prefer It Over Written Content, Study Shows
A leading 70 percent of B2B buyers favor video when it comes to creating awareness of business problems, topping second-place research reports at 44 percent and webinars at 40 percent, while 95 percent have said that they’re more receptive to sales communications after viewing video from an organization — two of numerous findings of interest to B2B marketers contained in recently-released survey data. MediaPost

In-person events are back. What do marketers think about it? [Survey]
While virtual events were still leading the way when it comes to marketing budgets, marketers said that networking opportunities were the leading reason for a return to attending in-person events, while webinars were seen as the top non-event marketing tactic, according to newly-released survey data. SmartBrief


B2B Marketing News: B2B Buyers Prefer Video, Upper Funnel Media Types Report, Marketers Weigh In On Events, & Meta’s New Monetization

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Conference Collection: Top B2B Marketing Events To Learn From In 2022

Lane Ellis
Lane Ellis on Apr 13th, 2022
B2B Marketing

Top B2B marketing events to learn from in 2022 image

What are some of the top events, conferences and industry trade shows — whether virtual, in-person, and hybrid — for B2B marketers to learn from this spring and beyond?

To help you sort out the many B2B marketing conference options available during the rest of 2022, we’ve compiled our latest list of the top B2B marketing events to elevate and inform your business strategy.

Marketing conferences offer a true wealth of benefits to marketers seeking the latest learning, new networking opportunities, and the latest industry research and insight to increase brand awareness, but sometimes finding events that match your business and B2B search marketing needs can be challenging.


Conference Collection: Top B2B Marketing Events To Learn From In 2022

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B2B Marketing News: B2B Content Consumption Report, Twitter Adds Editing, CMO’s Expanding Budgets, & Brands’ Mobile Ghosting

Lane Ellis
Lane Ellis on Apr 8th, 2022
Online Marketing News

2022 April 8 MarketingCharts Chart Image

Key Takeaways From NetLine’s 2022 State of B2B Content Consumption and Demand Report
When it comes to the top formats in B2B content consumption, eBooks, guides, cheat sheets, and white papers lead the way, with 40 percent of content being accessed by corporate-level executives — two of several statistics of interest to B2B marketers contained in recently-released survey data. Chief Marketer

Twitter is adding an edit button
Twitter will test the ability to edit tweets, first among its premium Twitter Blue subscribers, paving the way for a possible future rollout to all users on the social platform, Twitter recently announced, in a major shift from its traditional stance suppressing tweet editing. The Verge


B2B Marketing News: B2B Content Consumption Report, Twitter Adds Editing, CMO’s Expanding Budgets, & Brands’ Mobile Ghosting

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Survey Says: 2022 B2B Marketing Insight From Social Media Polls

Lane Ellis
Lane Ellis on Apr 6th, 2022
B2B Marketing

B2B marketing insight from social media polls image

What are the key areas in the B2B marketing industry where professionals see a need to adapt to meet new challenges?

One straightforward way to gauge the pulse of the industry is by asking, and social media polls can offer a uniquely helpful look into the concerns of B2B marketers.

We’ve tapped into our own social media audience poll data to see the outlook B2B marketing professionals have when it comes to important marketing issues including tactics, platforms, events, and more.

For nearly three years we’ve run regular social media polls on our Twitter and LinkedIn* pages, and the insight shared with us has offered insight into what’s new, what’s ahead, what’s changed, and what’s gone for good in B2B marketing. While the sample size may sometimes be small, the outlook provided by the B2B marketing professionals taking our polls can be invaluable.


Survey Says: 2022 B2B Marketing Insight From Social Media Polls

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B2B Marketing News: More B2B Brands Podcasting, LinkedIn’s New Page Newsletters, Meta’s 3D Ads, & Instagram’s Voice Responses

Lane Ellis
Lane Ellis on Apr 1st, 2022
Online Marketing News

2022 April 1 BCG Chart Image

B2B Content Consumption Booms, With eBooks In First Place
Overall B2B content consumption time increased by 3.6 hours, up nine percent from last year, while consumption among corporate-level executives rose by 15.8 percent — two of several findings of interest to B2B marketers contained in the recently-released sixth annual edition of NetLine’s B2B content consumption report. MediaPost

B2B Marketers Open to New Opportunities; Training Could Improve Retention
79 percent of B2B marketers have said that bolstering existing skills was the primary reason managers authorized training, followed by 75 percent who said learning new skills, and 53 percent who noted that employee retention and satisfaction was a top reason organizations turned to B2B marketing training, according to newly-released survey data. MarketingCharts


B2B Marketing News: More B2B Brands Podcasting, LinkedIn’s New Page Newsletters, Meta’s 3D Ads, & Instagram’s Voice Responses

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Virtual Vision: 5 New LinkedIn Features & How B2B Marketers Can Use Them To Succeed

Lane Ellis
Lane Ellis on Mar 30th, 2022
B2B Marketing, LinkedIn

5 new LinkedIn features for B2B marketers closeup image of eyes.

What are the newest features on LinkedIn*, and how can B2B marketers best use them to attract, engage, and convert business professionals?

As the world’s leading business social platform, Microsoft’s LinkedIn has released a surprising array of innovative new ways for B2B marketers and brands to build new connections and forge even stronger existing relationships.

LinkedIn has undoubtedly witnessed numerous social platforms adding elements to attract B2B marketers, yet it remains the dominant player in the massive business sector. An important factor in LinkedIn’s continuing dominance and growth has been its steadfast determination to innovate with an abundance of new features.

75 percent of enterprise content marketers have said that LinkedIn produced the best results among social media platforms over the past year, followed by Facebook with 42 percent and Instagram with 32 percent.


Virtual Vision: 5 New LinkedIn Features & How B2B Marketers Can Use Them To Succeed

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B2B Marketing News: B2B Conversion Priorities, Google’s Sweeping Analytics Change, Ad Market’s Continued Recovery, & YouTube’s New Livestream Features

Lane Ellis
Lane Ellis on Mar 25th, 2022
Online Marketing News

2022 March 25 MarketingCharts Chart Image

The Top Benefits of a Data-Driven B2B Demand Gen Strategy
B2B marketers have said that better leads, customer experience, and return on investment (ROI) were among the top benefits of effective data-driven strategy, while 54 percent said that quality data enables them to make more effective spending decisions, according to newly-released survey data of interest to digital marketers. MarketingProfs

Prepare for the future with Google Analytics 4
Google will sunset its longstanding existing analytics incarnation in July 2023, and has laid out a plan encouraging users of the present version to switch to the new version, which adds greater privacy law compliance, while also removing access to analytics data from the current version, the search giant recently announced. Google


B2B Marketing News: B2B Conversion Priorities, Google’s Sweeping Analytics Change, Ad Market’s Continued Recovery, & YouTube’s New Livestream Features

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