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Lane Ellis

Step Right Up! 8 Content Promotion Showstoppers For 2019

Lane Ellis
Lane Ellis on Nov 29th, 2018
Content Marketing

6 photo collage image.
Welcome to the fifth installment in our “Collective Wisdom” series of content marketing strategy articles. In this issue, we’ll dig into the multifaceted and sometimes daunting world of promoting content, featuring wisdom and examples from some of the world’s top digital marketers.

Previously we’ve covered pre-planning for content marketing success, the art of crafting powerful content, along with enduring and often-overlooked content creation best practices. Now it’s time to move on and tackle show-stopping content promotion.

Below we explore eight helpful tactics used by some of the best in the business when it comes to the art of promoting your content, with methods that will make your audience stop, look, and engage.

Showstopper 1: Unleash the Influencer Marketing Kraken

Kraken Sea Creature Image


Step Right Up! 8 Content Promotion Showstoppers For 2019

Digital Marketing News: LinkedIn’s Company Page Update, B2B Tactics, Google’s Search Comments, & Holiday Marketing Trends

Lane Ellis
Lane Ellis on Nov 23rd, 2018
Online Marketing News

2018 November 16 News Animoto Chart Image

2018 Holiday Social Marketing Trends [Infographic]
During this year’s holiday season digital marketers will continue to find success via social media, with video being especially strong, according to data from a new Animoto trends report. Social Media Today

Digital ad spending grew to $49.5B in the first half of 2018, according to IAB
The Interactive Advertising Bureau’s latest report showed continuing rapid growth in digital advertising spending, reaching $49.5 billion in the U.S. during the first six months of 2018, among other findings. TechCruch

LinkedIn Re-Created Its Company Pages Experience From Scratch
LinkedIn (client) has rebuilt its Company Pages from the ground up, offering a full array of new features and updates to existing tasks, and AdWeek takes an initial look. AdWeek


Digital Marketing News: LinkedIn’s Company Page Update, B2B Tactics, Google’s Search Comments, & Holiday Marketing Trends

Digital Marketing News: LinkedIn Gets Events & Objective-Based Ad Features, Growing Nanoinfluencers, & MarTech Trends

Lane Ellis
Lane Ellis on Nov 16th, 2018
Online Marketing News

2018 November 16 News Buffer Chart Image

We Analyzed 15,000 Instagram Stories from 200 of the World’s Top Brands (New Stories Research)
A new study from social media management platform Buffer takes a close look into Instagram Stories and how 200 leading global brands are utilizing the popular feature. Buffer

LinkedIn Introduces Public Beta of Objective-Based Advertising in Campaign Manager
LinkedIn has unveiled objective-based advertising for its Campaign Manager, with a slew of features and easier campaign creation functionality. LinkedIn (client)

Are You Ready for the Nanoinfluencers?
The New York Times takes a close look at the increasingly wide scope of nanoinfluencers in the social media and marketing landscape. The New York Times

The Top Factors That Slow B2B Purchases
Data from a recent B2B survey revealed that lack of information was the leading factor slowing down purchases, one of several insights relevant to digital marketers. MarketingProfs


Digital Marketing News: LinkedIn Gets Events & Objective-Based Ad Features, Growing Nanoinfluencers, & MarTech Trends

50 B2B Marketing Influencers and Experts to Follow 2018

Lane Ellis
Lane Ellis on Nov 14th, 2018
B2B Marketing, MarketingProfs B2B Forum

B2B Marketing Influencers 2018

MarketingProfs B2B Forum 2018 is here, as some of the world’s savviest B2B marketing leaders and innovators come together in San Francisco for a much-anticipated conference.

To help business marketers find helpful voices to learn from, we’ve sorted through the nearly 100 excellent speakers and are thrilled to publish our annual list of B2B marketing influencers speaking at MarketingProfs B2B Forum.

List Methodology: First, we pulled the list of all speakers from the MarketingProfs website. Then we added those speakers to the Traackr influencer marketing platform to crawl each speakers’ respective social profiles and start tracking their content and the impact of that content amongst their networks. Using Traackr’s algorithm for ranking, we then sorted the speakers according to their respective social influence: reach, relevance, resonance, and audience metrics.


50 B2B Marketing Influencers and Experts to Follow 2018

Digital Marketing News: Google’s Demographic Targets, People Analytics, Pinterest’s Carousel Ads, & the Psychology of Social Sharing

Lane Ellis
Lane Ellis on Nov 9th, 2018
Online Marketing News

2018 November 9 News CallMiner Image

The Importance of Listening to Customers [Infographic]
How customer interactions affect your bottom line, why they leave, and the important of listening are all examined in a new infographic from CallMiner. HubSpot

With B2B Marketing, It’s Back to the Basics
Going back to the basics can pay off in the B2B marketing world, and the benefit of segmentation is the focus of a new customer-relationship-management-centric take on this sector of digital marketing. destinationCRM

Better People Analytics
The analytics of people has become increasingly important, with over 70 percent of firms now saying people analytics is a high priority, and the Harvard Business Review takes a close look at the trend. Harvard Business Review


Digital Marketing News: Google’s Demographic Targets, People Analytics, Pinterest’s Carousel Ads, & the Psychology of Social Sharing

Don’t Blink: 3 Often-Overlooked Practices for Highly-Effective Content Creation

Lane Ellis
Lane Ellis on Nov 7th, 2018
Content Marketing

Green hedge row maze with hut.

Welcome to the fourth installment in our multi-part “Collective Wisdom” series of content marketing strategy articles.

In this episode, we’ll take a look at the value of specific strategy practices that are sometimes overlooked or underutilized when it comes to creating strong content, featuring insight and examples from some of the world’s best digital marketers.

We kicked off our series with the planning process in “How to Boost Your Content Marketing Efforts By Planning Ahead,” went forward with content creation in “The Art Of Crafting More Powerful Content: 5 Top Tactics from the Experts,” and then dug even deeper into messaging with “5 Powerful Messaging Tactics For 2019 And Beyond From Marketing Experts.”


Don’t Blink: 3 Often-Overlooked Practices for Highly-Effective Content Creation

Digital Marketing News: Google’s Parallel Tracking, Content Marketing DemandGen Study, LinkedIn’s Google Integration, & Twitter’s Growth

Lane Ellis
Lane Ellis on Nov 2nd, 2018
Online Marketing News

2018 November 2 News XCart Image

The Influence of Instagram [Infographic]
MarketingProfs takes a look at the increasing influence of Instagram among digital marketers, including a new infographic showing the Facebook-owned service’s growth and other influencer statistics. MarketingProfs

LinkedIn Sponsored Content can now be tracked via Google Campaign Manager
Sponsored content on LinkedIn (client) is one of the items that can now be tracked with Google’s Campaign Manager, along with video, lead-generation forms, and carousel ads, among others. Marketing Land

Google Will Make Parallel Tracking Mandatory On Oct. 30 – But What Is It?
Google has made parallel third-party tracking its default, the start of a rollout expected to make the method mandatory for video and display ads by March 2019, and AdExchanger takes a look at the changes. AdExchanger


Digital Marketing News: Google’s Parallel Tracking, Content Marketing DemandGen Study, LinkedIn’s Google Integration, & Twitter’s Growth

Digital Marketing News: Google’s Branded Search Reporting, Bing Connects With LinkedIn, & Facebook’s New Ad Dashboard

Lane Ellis
Lane Ellis on Oct 26th, 2018
Online Marketing News

2018 October 26 SEMrush News Image

23 Metrics to Measure Content Marketing Success [Infographic]
SEMrush takes a look at nearly two dozen metrics for measuring success in content marketing, by way of a new infographic looking at engagement and other factors. Social Media Today

Google My Business Insights adds branded search reporting
Google has added new features to its Google My Business Insights dashboard, allowing more robust analytics filtering, among other additions. Search Engine Land

Facebook Launches New Dashboard to Better Track Facebook Ad Performance
Facebook announced an update to its Attribution dashboard, with an array of feature additions aimed at making it easier to track ad performance. Leaving beta status, the new reports offer a variety of customer journey insights. Social Media Today


Digital Marketing News: Google’s Branded Search Reporting, Bing Connects With LinkedIn, & Facebook’s New Ad Dashboard

5 Powerful Messaging Tactics For 2019 And Beyond From Marketing Experts

Lane Ellis
Lane Ellis on Oct 25th, 2018
Content Marketing

Powerful redwood tree forest image.

Welcome to the third installment in our multi-part “Collective Wisdom” series of content marketing strategy articles. In this Pubcon-themed episode, you’ll learn powerful methods for creating engaging and bookmark-worthy messaging, featuring insight from some of the world’s top digital marketers who spoke at Pubcon Pro Las Vegas 2018.

Previously in “How to Boost Your Content Marketing Efforts By Planning Ahead,” we looked at implementing a smart and robust content planning strategy, while “The Art Of Crafting More Powerful Content: 5 Top Tactics from the Experts” began exploring five of the most fundamental content creation methods.

Now it’s time to focus on five additional smart tactics for creating engaging and powerful messaging to help you create a successful content marketing campaign.


5 Powerful Messaging Tactics For 2019 And Beyond From Marketing Experts

You Have 8 Seconds – GO! Brand Messaging Secrets With Debra Jasper at #Pubcon 2018

Lane Ellis
Lane Ellis on Oct 22nd, 2018
Content Marketing, Pubcon

Debra Jasper Pubcon Las Vegas 2018 Keynote Photo By Lane R. Ellis

Debra Jasper, founder of Mindset Digital, practices what she preaches when it comes to delivering engaging messages in eight seconds or less, as she demonstrated during an energetic mile-a-minute “You Have 8 Seconds – GO! “ Pubcon Pro Las Vegas 2018 keynote address.

Before Debra took the stage, Pubcon founder Brett Tabke told the audience how one of her previous keynotes holds the record as the conference’s highest-rated, and her latest presentation showed no sign of letting go of that title.

Walking The Walk With 367 Slides

Debra’s keynote explored how to effectively get your message out in a world where today’s professional has just an eight-second attention span, and she hit the ground running, flying through some 367 visually interesting slides, nearly all featuring motion or video.


You Have 8 Seconds – GO! Brand Messaging Secrets With Debra Jasper at #Pubcon 2018

Top Brand Personalization Secrets From Scott Monty at #Pubcon 2018

Lane Ellis
Lane Ellis on Oct 19th, 2018
Online Marketing, Online Marketing Strategy, Pubcon

Scott Monty Speaking at Pubcon Photo by Lane R. Ellis
Scott Monty brought his nuanced and precisely-paced neoclassical style of marketing to Pubcon Pro Las Vegas 2018, leading off with a Longfellow poem — a refreshing non-technical respite from the buzzwords otherwise pouring forth from most presenters at the tech-savvy conference, as he delivered a mainstage address about social media, trust, and personalization.

Scott, who was a classics major, began by noting that much of human nature is constant all around the world, with people holding the same shared motivations, including many great human truths behind what we do that still apply today — perhaps more than ever.

We’re faced with a huge trust deficit, however, as confidence among us in general has plummeted, which Scott sees as a primary gap to be filled.


Top Brand Personalization Secrets From Scott Monty at #Pubcon 2018

Digital Marketing News: D&B’s New B2B Report, Facebook in 3D, & Google’s New Discover Feed

Lane Ellis
Lane Ellis on Oct 19th, 2018
Online Marketing News

2018 October 19 Marketing Profs Image

2019 B2B Content Marketing Benchmarks, Budgets, and Trends: A First Look at New Research
For the ninth year MarketingProfs and Content Marketing Institute have released a detailed B2B content marketing report, with plenty of relevant insight for digital marketers. MarketingProfs

The 6th Annual B2B Marketing Data Report
A newly-released Dun and Bradstreet survey looks at the state of B2B marketing, as the firm has done each of the past six years, offering a slew of insights for digital marketers. Dun and Bradstreet

Facebook rolls out 3D photos that use AI to simulate depth
Facebook recently began launching the ability of create 3D photos using artificial intelligence to create the illusion of depth, a new tool in the digital marketer’s belt. TechCrunch


Digital Marketing News: D&B’s New B2B Report, Facebook in 3D, & Google’s New Discover Feed
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