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Lane Ellis

Digital Marketing News: Ad Buyers Shift Budgets to LinkedIn, Snapchat’s Permanent Snaps, Gen Alpha & Neuromarketing

Lane Ellis
Lane Ellis
Online Marketing News

2019 February 1 Renderforest Chart

40+ Video Marketing Statistics for 2019 [Infographic]
Video’s prominence in the social media marketing landscape has continued to expand, with some five billion videos viewed daily on YouTube alone, and a new report and infographic from Renderforest dig into some of the numbers behind the growth. Social Media Today

Exclusive: Snapchat weighs what was once unthinkable – permanent snaps
Snapchat has considered making public posts made by its users permanent, sources have told Reuters, in an effort to make it easier for news discovery platforms to share snaps. A possible new option to disclose user identities for public snaps was also reportedly in the works. Reuters


Digital Marketing News: Ad Buyers Shift Budgets to LinkedIn, Snapchat’s Permanent Snaps, Gen Alpha & Neuromarketing

Digital Marketing News: Buffer’s State of Social Report, LinkedIn’s Interest Targeting, Consumer Trust & Twitter’s Emojis

Lane Ellis
Lane Ellis
Online Marketing News

2019 January 25 Buffer Chart

Buffer’s 2019 State of Social Report
Buffer recently released its 2019 State of Social report, offering an in-depth look at what digital marketers are focusing on and an examination of trends and how the industry is changing. Buffer

Twitter Releases its Official Marketing Calendar for 2019
Twitter has put out its 2019 version of so-called hashtag holidays, a handy calendar for digital marketers including traditional mainstream holidays as well as “Talk Like A Pirate Day” and others. Search Engine Journal

Legal tips for managing your influencer relationships
Protecting brand and influencer relationships has become a greater concern among marketers as the use of social influencers has risen, and AdAge takes a look at some legal safeguards and practices that can pay off in the long run. AdAge


Digital Marketing News: Buffer’s State of Social Report, LinkedIn’s Interest Targeting, Consumer Trust & Twitter’s Emojis

Digital Marketing News: YouTube’s Bubble-Under Suggestions, New B2B Studies, & Making Marketing More Human

Lane Ellis
Lane Ellis
Online Marketing News

2019 January 18 Digital Vidya Chart Image

Best B2B Content: Analysis and Insights from Over 50,000 Articles
B2B content marketing produced some shining examples and strong results during 2018, and BuzzSumo has parsed through more than 50,000 posts to find examples of the best, along with an examination of some of the factors that helped the strongest B2B content rise. BuzzSumo

YouTube is testing new, blue recommendation bubbles that appear under videos
YouTube has begun testing a new type of video recommendation and filtering system, with under-video suggestion bubbles for both mobile and desktop users, a move aimed at improving the video giant’s often-maligned automated recommendations. The Verge

Study: Two-Thirds Of B2B Brands Are Pushing Digital Transformation
Nearly two-thirds of B2B brands are making efforts to implement the type of digital transformation that improves the customer experience, according to recent survey data, one of several insights of interest to digital marketers. MediaPost


Digital Marketing News: YouTube’s Bubble-Under Suggestions, New B2B Studies, & Making Marketing More Human

Digital Marketing News: Facebook Usage Data, Google Teams With Nielsen, AI Is Eating Advertising, & B2B Podcasting Growth

Lane Ellis
Lane Ellis
Online Marketing News

2019 January 11 SocialBakers Image

Inside Google Marketing: 4 ways we’re planning for an automated future
Google plans to seek out better data for a more automated future, the search giant recently announced, along with other insight for users of its Google Marketing Platform, including optimized data points and scalable creative templates. Think With Google

Comscore and Nielsen are racing to become the one true cross-platform measurement provider
2019 will see both Google and Nielsen increase efforts to lead the way in online traffic and usage measurement, using expanded measurement tools each plan to begin rolling out in the coming months. Digiday

AI Is Eating Advertising – And 2019 Will Be Critical For Getting It Right
Artificial intelligence is playing a greater role in digital marketing, utilizing vast amounts of existing demographic data, and AdExchanger takes a look at how this shift has affected the way marketers work. AdExchanger


Digital Marketing News: Facebook Usage Data, Google Teams With Nielsen, AI Is Eating Advertising, & B2B Podcasting Growth

Rock Your Content Marketing With The Collective Wisdom Codex

Lane Ellis
Lane Ellis
Content Marketing

Ancient codex books.
Our popular Collective Wisdom series has explored the entire B2B content marketing life-cycle. The eight-part series featured information-packed posts covering everything from creative conception to postmortem analytics.

As we settle in to the new year, we wanted to bring it all together here, in one handy B2B content marketing codex, to help jump-start your digital marketing campaigns for 2019. Read on!

The 1st Pillar: The Power of Planning Ahead

Collective Wisdom Series Part 1 Planning Ahead Chess Image

As Eleanor Roosevelt once said: “It takes as much energy to wish as it does to plan.” Take her famous advice to heart, and create an actionable content plan long before beginning to create actual content.

You can boost your content marketing success and plan ahead by:

  • Documenting your plan
  • Building a sharer list

Rock Your Content Marketing With The Collective Wisdom Codex

Digital Marketing News: Google’s Take on URL Structure, B2B Tech Marketing Trends Survey, NPR’s RAD Podcasting, & Decentralised AI

Lane Ellis
Lane Ellis
Online Marketing News

2019 January 4 MarketingCharts Image

What B2B Tech Marketers Are Planning for 2019
Video marketing, Account-Based Marketing (ABM), and on-demand and influencer marketing strategies lead the list of practices digital technology marketers plan to adopt during 2019, one of several findings in recent survey data. By the end of 2019 influencer marketing strategy adoption is expected to expand to 48 percent, a significant increase over 2018’s 31 percent. MarketingCharts

Instagram CPCs, CPMs drop as click-throughs continue to climb
Instagram advertisers have seen good news lately, as cost-per-click (CPC) and cost-per-impression (CPM) rates have fallen at the same time that click-through-rates (CTR) have jumped, according the recent report data focusing on the third quarter of 2018. Marketing Land


Digital Marketing News: Google’s Take on URL Structure, B2B Tech Marketing Trends Survey, NPR’s RAD Podcasting, & Decentralised AI

Our Top 10 Social Media Marketing Posts of 2018

Lane Ellis
Lane Ellis
Social Media

Hot air balloon over field of yellow flowers image.

Throughout 2018 social media marketing has continued to be a source of both opportunity and contention in the marketing world. We’ve done our best to keep on top of changes as they happen, while offering helpful insight and research-based strategy.

We’re very fortunate to a great group of social media marketing professionals contributing to the TopRank Marketing blog, including our CEO Lee Odden, Joshua Nite, Caitlin Burgess, Anne Leuman, and Nick Nelson, among others.

To help our blog community grow its social media marketing knowledge, we’re delighted to offer this list of our 10 most popular social media posts of 2018.


Our Top 10 Social Media Marketing Posts of 2018

Our Top 10 Search Marketing Posts of 2018

Lane Ellis
Lane Ellis
Search Marketing

Woman looking out from heart-shaped cave at sky with pink clouds.

Search marketing has continued to mature throughout 2018. At each twist and turn along the way, we’ve done our best to not only cover each change, but also offer insight and research-based strategy to help savvy digital marketers along the way.

We’re fortunate to have a fantastic group of digital marketing professionals contributing to the TopRank Marketing Blog, with our CEO Lee Odden, Associate Director of Search & Analytics Tiffani Allen, Vice President of Client Accounts Alexis Hall, Content Strategist Anne Leuman, and others, each contributing search marketing insights, tips, and tricks this past year.

To help our blog community grow its search marketing knowledge, we’re happy to offer this list of our most popular search marketing posts of 2018.


Our Top 10 Search Marketing Posts of 2018

Digital Marketing News: Google Lens & Visual Search Updates, Social ROI Study, & App Ad Market Growth

Lane Ellis
Lane Ellis
Online Marketing News

2018 December 28 Instagram Chart

Over 70 Percent of Millennials on Twitter Have Commented on Companies’ Customer Service
More than 70 percent of millennial Twitter users have left comments for the customer service accounts of at least one company, according to new survey data. 62.48 percent of surveyed Twitter users also say that personalized responses to their comments represent the top way brands can improve their social media customer care. AdWeek

AppsFlyer: App ad market to grow 136% to $64.1 billion from 2017 to 2020
By 2020 app advertising will grow to become a $64.1B market segment, a 136 percent jump from 2017, according to new market research study data, representing a year-over-year rate of 34 percent growth. VentureBeat


Digital Marketing News: Google Lens & Visual Search Updates, Social ROI Study, & App Ad Market Growth

Our Top 10 Influencer Marketing Posts of 2018

Lane Ellis
Lane Ellis
Influencer Marketing

Celebrating group of people dancing in confetti photo.

2018 saw a continuous rise of influencer marketing’s power and scope in both B2C and B2B industries. This was a continuation of last year’s explosion of interest in the practice and with more practitioners than ever going all-in, influencer marketing has been a primary focus of what we have explored on our blog throughout the year.

We’re lucky to have some of the strongest and most successful B2B influencer marketing professionals contributing to the TopRank Marketing blog, including our CEO Lee Odden, Ashley Zeckman, Joshua Nite, Caitlin Burgess, Anne Leuman, Nick Nelson, Tiffani Allen, Debbie Friez, the author of this post, and Alexis Hall, among others.


Our Top 10 Influencer Marketing Posts of 2018

Our Top 10 Content Marketing Posts of 2018

Lane Ellis
Lane Ellis
Content Marketing

Top 10 Content Marketing Post of 2018 High Five Group Image

Content — it encompasses just about everything we read, view, or listen to online these days, and as our CEO Lee Odden said years ago, it’s also the reason search began in the first place.

We’re especially proud of the content marketing success our team at TopRank Marketing has achieved in 2018, for a wide-range of B2B clients. As 2019 draws near we wanted to share our top content marketing articles of the year — each loaded with best practices, research, examples, and the latest trends.

The excellent content marketers who make our award-winning blog one of the most popular in the industry include Ashley Zeckman, Joshua Nite, Caitlin Burgess, Anne Leuman, Nick Nelson, Tiffani Allen, Debbie Friez, Alexis Hall, the author of this post, and our blog’s founder and agency CEO, Lee Odden.


Our Top 10 Content Marketing Posts of 2018

Digital Marketing News: Google’s WordPress Plugin, Snapchat Marketing, Facebook & Google Ad Bidding, & Mobile RTB Spend Rises

Lane Ellis
Lane Ellis
Online Marketing News

2018 December 21 ZipChart Image

Google Introduces WordPress Plugin With Integrated Analytics, Search Console, More
Google has launched a WordPress plug-in called Site Kit that offers convenient access to various Google tools including AdSense, Search Console, Analytics, and PageSpeed Insights, among others. Search Engine Journal

Marketers’ use of Snapchat is on the rise — but is still a fraction of Facebook and Instagram
Snapchat has seen an increase in use as a marketing platform, despite lacking some of the flexibility powerhouses like Facebook and Instagram allow, according to recent forecast data from eMarketer and others. L.A. Biz

Search Engine Marketing: Why People Click on Paid Search Ads
Seventy-seven percent of people are confident that they can recognize paid search advertisements, and 75 percent find paid search eases the buying process, according to new survey data. Clutch


Digital Marketing News: Google’s WordPress Plugin, Snapchat Marketing, Facebook & Google Ad Bidding, & Mobile RTB Spend Rises
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