Our popular Collective Wisdom series has explored the entire B2B content marketing life-cycle. The eight-part series featured information-packed posts covering everything from creative conception to postmortem analytics.
As we settle in to the new year, we wanted to bring it all together here, in one handy B2B content marketing codex, to help jump-start your digital marketing campaigns for 2019. Read on!
The 1st Pillar: The Power of Planning Ahead
As Eleanor Roosevelt once said: “It takes as much energy to wish as it does to plan.” Take her famous advice to heart, and create an actionable content plan long before beginning to create actual content.
You can boost your content marketing success and plan ahead by:
- Documenting your plan
- Building a sharer list