Lane Ellis

B2B marketers acknowledge the need for quality content
72 percent of B2B marketers intend to create more social content over the next 12 months, and 98 percent see the performance of content marketing as justifying its cost — two of many insights containing in newly-released report data. CMO.com

LinkedIn Engagement Continues to Rise, According to Latest Update from Microsoft
LinkedIn (client) saw revenue growth of 27 percent for the quarter, a 24 percent increase in on-platform sessions, and record engagement and job posting levels, according to recently-released report data from parent company Microsoft. Social Media Today

Twitter to launch a ‘hide replies’ feature, plus other changes to its reporting process
In June Twitter plans to launch an experimental feature to hide certain replies, and a handful of other new changes the firm says are designed to help make conversations on the platform more productive. TechCrunch

Facebook gives Ads Manager a design refresh and launches new cost cap bidding strategy
Facebook advertisers and users of the firm’s Business Manager platform will see new layout changes and features, including streamlined Ads Manager navigation and tools to improve new client on-boarding, Facebook recently announced. Marketing Land

LinkedIn Is a Newcomer to the Reactions Game, With 4 Options Joining Its Like Thumbs-Up
Over the coming months LinkedIn (client) will roll out a slew of new user content reaction options to the professional platform, including expressions of curiosity, love, and celebration, the firm recently announced. Adweek

Google-Backed Study Finds People Willing To Trade Sensitive Data For Personalized Media
More than a quarter of U.S. and U.K. consumers are willing to share some location, purchase history, and banking information with smart voice assistants, while 46 percent are also willing to share their media usage history, according to new survey data from Google and the National Research Group (NRG). MediaPost

Using Trust as the Driving Force Behind Marketing Strategies
61 percent of millennials are concerned about global conditions and feel personally responsible for making a difference, one of several signals of increasing opportunities for greater trust and brand integrity in marketing, and Adweek takes a close look. Adweek

Corporate America can’t afford to ignore Gen Z
U.S. Gen Z members tend to spend their money with businesses that align with their values, respond positively to autonomous sensory meridian response (ASMR) advertising, and prefer online subscription and customization, according to new research survey data of interest to digital marketers. BNN Bloomberg

Why More and More Brands Are Getting Into the Streaming Game on Twitch
Twitch, which Amazon acquired in 2014 for $970 million, has seen increasing numbers of brands advertising on the streaming platform, and recently some have been moving from traditional ad formats to the in-game action itself, a new area of opportunity for digital marketers. Adweek

Adobe, Microsoft to take on Salesforce’s marketing software, with LinkedIn as a weapon
Adobe* and Microsoft have joined forces to better compete against Salesforce.com in the sales and marketing software arena, with the LinkedIn* platform’s recently-expanded targeted audience advertising featuring heavily in the new alliance. Reuters

What CMOs Are Focusing On in 2019 [Infographic]
74 percent of CMOs plan to encourage peer engagement and the transfer of knowledge among talent, while improving digital marketing capabilities and boosting go-to-market processes are the most important agenda items for 2019, according to newly-released research data from the CMO Council. MarketingProfs

What the Numbers Say About Mobile’s Place in B2B Marketing
The opportunity for more mobile-friendly B2B content is ripe for progressive B2B marketers, especially those working to offer greater trust and understanding, according to research of interest to digital marketers from MarTech Advisor. MarTech Advisor

LinkedIn Announces New Data Partnership with Adobe to Improve Ad Targeting
LinkedIn announced a new partnership with Adobe that will bring a greater selection of LinkedIn’s (client) account-based marketing features to users of Adobe Experience Cloud, and expand ad targeting with Marketo Engage and Microsoft Dynamics 365 for Sales. Social Media Today

The Colossal Amount of Time Spent Consuming Media May Finally Be Flatlining, According to Nielsen Report
U.S. adults are still spending an average of 10 and a half hours consuming media — the same as in 2017 and 2018 — a signal that consumption time has plateaued, according to newly-released report data from Nielsen. Adweek