B2B Marketers Seek Advanced Metrics to Prove Their Worth. CMOs are feeling pressure to prove their value to others in the C-suite, and that desire to show marketing’s impact on pipeline and revenue is a leading reason why B2B marketers are increasing their focus on – or need for – deeper metrics, according to a study from Demand Gen Report, in association with Align BI. MarketingCharts
Why Cannes 2022 is a shining moment for B2B’s creative journey. Called The Creative B2B Lions, an official jury will award 11 winners for marketing disciplines such as cross-channel storytelling, brand experience, innovative content, and other areas between June 20 and June 24. The Drum