Each year I’ve taken inventory of the major trends emerging within our B2B marketing agency practice and with the crazy year that was 2020, the new year requires even greater focus on what’s ahead. Some of the marketing predictions and trends I’ve shared in the past include:
Top 10 B2B Digital Marketing Trends in 2020
- Personalization
- Video content and live video
- AI and Machine Learning
- Voice engagement and Podcasts
- B2B Influencer Marketing
- Content Marketing
- Chatbots and Conversational Selling
- Customer Experience
- Visual and Interactive Content
- ABM
Top Digital Marketing Trends for 2019
- Live, Interactive Video
- Voice Search
- AI/Machine Learning/Chatbots
- Data/Privacy/Transparency
- Influencer Marketing 2.0
- Purpose Driven Brands and Gen Z