B2B Marketing Blog - TopRank®

B2B Marketing views, news and interviews.

Contact Us

MENUMENU
  • Services
    • Influencer Marketing
      • B2B Influencer Marketing Pilot
    • Content Marketing
      • Virtual Events
    • Search Marketing
  • Marketing Resources
    • Resources
    • News
    • Newsletter
  • Industries
    • B2B Technology
    • IT Service Management
    • Project Management Software
    • Social Networks
    • Supply Chain
  • Blog
  • About Us
    • Meet the Team
    • Careers
  • Contact

Lee Odden

Google Fusion

Lee Odden
Lee Odden
Online Marketing

During the Google Factory tour yesterday Marissa Mayer pitched a personalization option for the Google home page. A Google blog post suggests the new portal looking, customization feature was developed as a way to assembled the various features of Google in one place: Gmail, news, weather, etc.

This initial version offers links to various Google services as well as RSS feeds from several major news sites (BBC, the New York Times, Slashdot, Wired). Some nice features include drag and drop editing and dynamic sizing.

Mayer commented, “We’ve seen that there were users who wanted more on their home page… and this is a way to give them more access to their information. I feel this is different my MyYahoo!. The fact that some people may say it looks like it’s aimed at MyYahoo! was not the reason.”


Google Fusion

Google Friends Newsletter Revived

Lee Odden
Lee Odden
Online Marketing

I just received an email from the long dormant Google Friends group.

“We didn’t plan on having such a long hiatus from this newsletter, and for that we apologize. Aside from other projects we’ve worked on lately, we’ve revamped this newsletter. Each month from now on you’ll see an insider’s roundup of Google tips, insights into our products, plus stuff that inspires us.”

This discussion group was previously hosted with Yahoo Groups but moved last year. Now it’s hosted with Google Groups (beta). If you want to keep up to date with happenings at Google you can subscribe to Google Friends here.


Google Friends Newsletter Revived

Leave a Comment

MSN revives RSS aggregator and bookmarking tools

Lee Odden
Lee Odden
Online Marketing

MSN blog posted an entry with links to the start.com/1 RSS aggregator and start.com/2 bookmarking tools. I first noticed these Online Marketing Blog/2005/03/msn-rss-aggregator-startcom.html”>earlier in the year and it was interesting to see what would come out of it. The urls have been dead for a while but are now back online.

As a web based RSS feed aggregator, start.com/1 actually works pretty well – allowing you to add individual RSS feeds or import an OPML file easily or you can click on the preselected feeds on the left that are organized according to tabbed categories along the top.

However, to “start” using it, you need to click the “show” link. I don’t know why that is, the options should display first.


MSN revives RSS aggregator and bookmarking tools

Business Blogs and Marketing

Lee Odden
Lee Odden
Online Marketing

eMarketer has issued a new report on blogging for businesses: “The Business of Blogging”

The report “looks at the implications of the blogging phenomenon for businesses, scans the corporate world’s blogging activity, and offers recommendations for business users.”

Interestingly, “just 4% of major US corporations have blogs available to the public ¬ó and even fewer produce active sites with the link and feedback features that most readers associate with true blogs.”

The rate of blog readership in general is not growing as fast as it was during the political race last year, but as a business communication tool, business blog creation and readership is definitely growing. Read Anita Campbell’s post, 10% of Small Business Marketing Plans Include Blogs where she describes a study by HP on small business owners.


Business Blogs and Marketing

Google Acquires Dodgeball

Lee Odden
Lee Odden
Online Marketing

I’ll be honest, I had not heard of Dodgeball.com before and they offer the service here in Minneapolis/St. Paul. Google has acquired Dodgeball as of today. Basically, it’s a mobile social networking service using your text-messaging-enabled cell phone/pda/whatever.

Here’s a description of Dodgeball from New York Magazine:

“When Dodgeball users “check in” at a given locale by sending out a text message, it goes to all their preselected friends, as well as any friends of friends within a ten-block radius. A photo is sent along with the alert-which helps with identifying near strangers. Introductions are made, beer is poured, and then hookups can occur-casually, and in a low-pressure environment, all under the guise of knowing someone in common. It’s Friendster, except in real time and in the real world.”


Google Acquires Dodgeball

Google to integrate Gmail with Blogger?

Lee Odden
Lee Odden
Online Marketing

A recent article in InfoWorld references an interview with Blogger’s Biz Stone regarding enhancements to the Blogger service.

Updates may include:

  • Enterprise blogging
  • Create private groups
  • Image uploading directly to blogger.com
  • Integration with Gmail

The article also mentions efforts made to improve the performance of blogger as well as the recent moblogging enhancement.

There are a lot of enhancements I’d love to see in blogger. Fortunately, I’ve been able to use 3rd party tools to compensate including Haloscan for trackback, Bloglet for email subscriptions, Feedburner for an RSS feed and Hitslink for site visitor statistics. Another welcome improvement would be the ability to associated posts with one or more topical categories.

With enhancements like these, I would be a lot more inclined to recommend Blogger as a blogging platform.


Google to integrate Gmail with Blogger?

Volunteer Your Skills: The Taproot Foundation

Lee Odden
Lee Odden
Online Marketing


These folks are doing some great work for non-profits. Check them out:

The Taproot Foundation is a volunteer organization that builds teams of marketing and creative services professionals, human resources professionals, and information technology professionals to work on projects for local nonprofits. Taproot let’s you “give what you know” so that you can make the strongest impact on your local community while networking and growing professionally.

Taproot Foundation has new volunteer projects ‚Äì called Service Grants ‚Äì launching in the next several months in New York City and the San Francisco Bay Area. We are seeking experienced Web professionals to volunteer their skills on our upcoming Website volunteer projects – called Service Grants. Talented Project Managers, Marketing Managers and Designers can apply with us to use their skills to help local nonprofits in the New York City and San Francisco Bay Area to develop websites to support their initiatives.


Volunteer Your Skills: The Taproot Foundation

Business Blog Marketing

Lee Odden
Lee Odden
Online Marketing

Anita Campbell at Small Business Trends posted recently about a recent survey conducted by HP. Some interesting findings include:

“Ten percent of small business owners in a recent study reported that they have included blogs in their marketing plans. And 16% plan to invest in blogs over the next 2 to 3 years.”

Which is pretty interesting considering less than half of all businesses have web sites. Additional comments from Anita on Blogs and SEO:

“SEO firms also figure in this mix. As the number of business blogs grows, it becomes harder to stand out. Search engine optimization (SEO) for blogs will become important just as it is for websites.”


Business Blog Marketing

SES Toronto

Lee Odden
Lee Odden
Online Marketing

Barry from Search Engine Roundtable is covering the Search Engine Strategies Conference in Toronto. Be sure to visit his SEO blog for posts about the sessions he’s attending.

So far he’s posted on the Organic Listings Forum and Cleaning Up Spam & Other Messes.

Update: Here’s a link to a summary of all the SES Toronto sessions Barry attended

Tags: SEO, SES, search engine optimization


SES Toronto

Google drops price for Urchin On Demand

Lee Odden
Lee Odden
Online Marketing

Urchin On Demand Price Drop – Price reduction from $495 to $199/mo.

Specific benefits of Urchin On Demand:

  • Better Intelligence: Urchin helps site owners and advertisers understand how visitors find, navigate and convert on their websites.
  • Higher Conversions: Urchin tracks visitors from all online sources including search engines, natural links, and any variety of paid advertising campaigns such as paid banners, keywords, emails, etc.
  • Actionable Data: The service provides many reports designed to help users visualize their data and take quick action including: Funnel Analysis, Website Overlays, GeoTargeting, Ecommerce Reporting, Campaign Comparisons, Keywords Suggestion Tools, etc. – via

SERoundtable

Interestingly I had just traded emails last week with Barry from SERoundtable and Brett Crosby of Urchin about Urchin’s conversion tracking abilities. We’re looking forward to implementation, particularly with the new pricing model.


Google drops price for Urchin On Demand

Internet Marketing Channel at Lockergnome.com

Lee Odden
Lee Odden
Online Marketing

I’ve signed on to write for Lockergnome’s new Internet Marketing channel recently.

“Read this channel for the latest information on internet marketing strategies and processes, search engine marketing, e-mail marketing, online public relations and blog marketing. Search engine industry news, resources and tactics will be posted daily from some of the top experts in the industry.”

There are just a few posts so far, but definitely check it out. My posts will concentrate on search engine marketing /optimization and blog marketing drawing on 7+ years of marketing on the Internet. There are other contributors that will cover the gamut of internet marketing strategies as well. Go ahead and subscribe to the Internet Marketing feed.


Internet Marketing Channel at Lockergnome.com

Internet news readership grows at expense of TV, print

Lee Odden
Lee Odden
Online Marketing

An iMediaConnection article this morning points out research from JupiterResearch overviews how increasing numbers of young adults use the Internet for news.

Here’s a distribution of top news web sites from comScore for March 2005:

Total Internet Population 164,263

General News 93,449
MSNBC 26,953
Yahoo! News 26,099
AOL News 24,009
CNN 23,317
IBS Network 10,467
New York Times Digital 8,744
Knight Ridder Digital 8,372
USATODAY Sites 7,234
ABCNEWS DIGITAL 6,996
Tribune Newspapers 6,890
BBC Sites 6,747
Google News 6,700
CBS News 4,723
FOXNEWS.COM 4,692
Advance Publications, Inc 4,456


Internet news readership grows at expense of TV, print
  • « Previous Page
  • 1
  • …
  • 169
  • 170
  • 171
  • 172
  • 173
  • …
  • 176
  • Next Page »

LET’S GET SOCIAL

RSS Feed Twitter Facebook LinkedIn

Learn about:

TopRank Marketing 2020 B2B Influencer Marketing Research Report

SUBSCRIBE        

TOPRANK BLOGGING TEAM

TopRank Marketing Blogging Team

——

Content Marketing Conference 2021

 

Optimize

RECOMMENDED RESOURCES

SEO Blogs

MARKETING BLOG RECOGNITION

CMI

Contact Us

10405 6th Ave N, Suite 250
Minneapolis, MN 55441


877-872-6628

Contact Us

Services

  • Influencer Marketing
  • Content Marketing
  • Search Engine Marketing

PRIVACY POLICY

Follow Us

  • LinkedIn
  • Twitter
  • Youtube
  • Facebook
  • Instagram

Newsletter

Copyright © 2021 · TopRank Marketing

Return to top of page

We use cookies to understand how you use our site and to improve your experience. This includes personalizing content and advertising. By continuing to use our site, you accept our use of cookies and revised Privacy Policy.