After the tragedy of George Floyd and the following protests and demonstrations, the awareness about the need for equality, inclusiveness and diversity has many companies taking action. Some organizations already have D&I initiatives and resources to guide them but many others are figuring out what is most relevant and meaningful for their business, customers, employees and community.
A lot of the negative bias that exists when it comes to equality is fueled by how people are represented or not in media and in marketing content. Marketers like our agency are in a unique position to make decisions about inclusiveness in the content produced and the people engaged as influencers both for the marketing performed for clients as well as for agency marketing.