It’s no surprise that Google is the most popular search engine in the world. In fact, according to NetMarketShare, it owns over 75% of the desktop search engine market share and over 94% of mobile/tablet search engine market share.
And it’s stats like these that have SEO and digital marketing professionals everywhere focusing solely on Google, when looking to improve organic search visibility. Why focus on optimizing for Bing, or Yahoo, or AOL, when they take up such a small piece of our search pie?
So when we’re asked the question, “Is Bing a Thing?” we’re quick to dismiss the need for optimization focused on Bing’s ranking algorithm; but the truth is, the answer should be “It depends.”