“You have part of my attention – you have the minimum amount.”
This scathing remark, delivered by actor Jesse Eisenberg while portraying Mark Zuckerberg amidst a heated deposition in the 2010 film The Social Network, has a certain pertinence today with regards to the company Zuckerberg founded back in 2004.
As Facebook’s news feed algorithm becomes increasingly restricting for brands and publishers, many of us are finding it difficult to capture even the minimum amount of our audience’s attention on the platform.
The search for elusive reach on the world’s largest social media channel has led some marketers to explore Facebook Groups as a way to stay visible with users. But it appears the more critical frontier may be Facebook Stories, a feature that is rapidly on the rise and — according to the company’s own top execs — represents the future of connection on Facebook.