If you’re in the business of marketing, I don’t need to tell you that words have power.
They have the power to influence. The power to endear. The power to alienate.
If you’re in the business of marketing, I don’t need to tell you how undesirable that last effect is.
It’s the risk today’s brands are running if they fail to make inclusive language a priority. The words used in content and communications speak volumes about a company’s values.
Following a few simple guiding principles can make a big difference in projecting a brand culture and community that are welcoming to all, both externally and internally.