Personalization is one of the most-discussed topics in marketing today, B2B or otherwise, and with all the chatter it can be a little tricky to separate fact from fiction. At MarketingProfs B2B Forum on Tuesday afternoon, Arm Treasure Data’s* Global Head of Marketing Tom Treanor took the stage to serve up some truth.
By offering clarity around what separates the leaders from the learners on this critical frontier, his session provided a blueprint for refining and improving our efforts to get in sync with customers and prospects.
B2B Personalization Is Challenging (But Critical!)
During another session earlier in the day, Samantha Stone of The Marketing Advisory offered up some truth of her own, which resonated with Tom and I: “We need to worry less about creating scale, and more about creating relationships in our marketing.”