For B2B brands, this is an opportune time to be focusing on LinkedIn for marketing. But doing so in the right way is paramount, because it is very easy to get it wrong. (And so many marketers do.)
The social media platform’s strengths as a B2B marketing channel are undeniable:
- More than 700 million professionals from around the globe, all with rich profile data including locations, job titles, seniority and more. Not only do members share these details openly, but they are motivated to keep them updated and accurate, for purposes of career development and professional identity.
- Ability to easily surface mutual connections and opportunities for personal introductions, via 1st-degree, 2nd-degree, and 3rd-degree connections.
- A variety of messaging, publishing, and advertising tools to reach highly targeted professional audiences in an inviting context and trusted environment.