“What you know you can’t explain, but you feel it. You’ve felt it your entire life, that there’s something wrong with the world. You don’t know what it is, but it’s there, like a splinter in your mind, driving you mad.” — Morpheus, The Matrix
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“How much of the internet is fake?” pondered the headline of a late-December New York Magazine feature, before answering its own question: “A lot actually.”
What followed was a systematic unpacking of that premise, via author Max Read. Though somewhat cynical and harsh, his argument was backed by facts and evidence at every turn.
He documented case after case of fake traffic and fraudulent metrics.
He shared videos of phony engagement factories known as click farms.
