[Editor’s Note: Please join me in welcoming another new author to TopRankBlog.com, Nick Nelson. Nick is a Content Strategist that has been with the TopRank Marketing team for a few months and spends his time creating great content for some of our enterprise B2B clients. Welcome Nick!]
If you build it, they will come.
Ah, if only it were that simple. But as any business proprietor knows, it is not. Even if you offer a great product or service, attracting customers takes time and effort. It requires creativity, dedication, and tenacity. That is where marketing comes in.