Let’s just get this out of the way: I don’t know anything about hacking. I’ve never hacked anything in my life, unless you’re describing my golf swing, or you count using a Game Genie to cheat at Sega Genesis back in the early ‘90s.
In general, I find terms like “life hacks” and “growth hacking” to be… well, hackneyed.
But you know what? Blog titles that include “hacks” — or other strong and compelling descriptors such as “surprising” or “critical” — have a greater tendency to gain viral traction. Sometimes a simple data point like that can be the springboard you need to uncover inspiration.
Which brings us to the purpose of today’s post.
As the old saying goes: the more things change, the more they stay the same — a saying that certainly has resonance across the marketing industry right now. 
