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Mobile Web Analytics Apps – Measure Web Stats on the Go – Google Analytics & Piwik

TopRank Marketing Editor
TopRank Marketing Editor
Mobile Marketing, Web Analytics

Staying up to date with your website’s analytics can seem like a full-time job. If you use Google Analytics, this past summer you were forced to adopt the newest version. Google Analytics version 5 brought a new interface and new reports. For some, that meant learning where all the reports moved. Aside from the obvious learning curve, many people had to spend more time to accessing simple metrics.

Today’s fast-moving business sometimes requires you to do a lot more while you are on-the go. Unfortunately, like most Web-based analytics graphs, the graphs in Google Analytics require Flash to render properly. Adobe Flash doesn’t fare so well on mobile browsers, especially those mobile browsers running on Apple mobile devices. So how do you stay connected to your Web analytics while on the go?


Mobile Web Analytics Apps – Measure Web Stats on the Go – Google Analytics & Piwik

Meaningful SEO Metrics: 3 Ways to Approach Measuring Online Business Success #SESLondon

Lee Odden
Lee Odden
Marketing PR Conferences, Online Marketing, Search Engine Strategies, SEO, Web Analytics

SEO MetricsWhat good is great content optimization and social media promotion without meaningful measurement? This session at SES London focused on three different perspectives towards measuring performance which were as relevant to any online marketing as they were to Search Engine Optimization.

In fact, that notion of “SEO is Marketing” lends really well with the trend a lot of people are talking about in the online marketing industry. Many SEOs are building up more strategic skills and approaching optimization more holistically. Ironically, this is my topic next week at Search Congress in Barcelona so this session proved to be quite useful for a more holistic online marketing measurement perspective (with a SEO slant).


Meaningful SEO Metrics: 3 Ways to Approach Measuring Online Business Success #SESLondon

#MIMASummit: Avinash Kaushik Keynote on Improving Engagement Through Innovation

Ashley Zeckman
Ashley Zeckman
Content Marketing, Marketing PR Conferences, MIMA Summit, Mobile Marketing, Online Marketing, Search Engines, Web Analytics
Avinash Kaushik

Photo from our interview with Avinash at SES Hong Kong

The morning keynote speaker for the 2011 MIMA Summit was none other than Avinash Kaushik co-Founder of Market Motive Inc and the Digital Marketing Evangelist for Google.  Avinash was a very funny and engaging speaker.  Nothing was off limits during his keynote.  Caught in the crosshairs of Avinash’s presentations were what he called “small” local companies (General Mills, 3M, etc) that dared to provide a “less than ideal” user experience.

Innovation was the topic of the morning’s keynote, ranging from which companies are a good (and bad) example of implementing innovation to proper metrics to show success.

What Are the 3 Definitions of Innovation?


#MIMASummit: Avinash Kaushik Keynote on Improving Engagement Through Innovation

Meaningful SEO Metrics – #SESSF

Lee Odden
Lee Odden
Online Marketing, SEO, Web Analytics

SEO Metrics Panel SES San Francisco 2011The only session I’m liveblogging day one of SES San Francisco conference is this one, “Meaningful SEO Metrics: Going Beyond the Numbers” so the pressure is on the awesome panel including: Todd Friesen, Ray “Catfish” Comstock, Rob Garner and moderation duties handled by Richard Zwicky.

First up is Rob Garner, VP Strategy at iCrossing and a VP at SEMPO. Rob started things off with a description of the challenges that most often occur with measuring the search channel.

90% of search channel bugets go to paid media, but paid media supplies 20% of returns. Only 10% of budgets go to SEO but a huge percentage of search marketing performance can be attributed to SEO.


Meaningful SEO Metrics – #SESSF

5 Social Media ROI & Measurement Books to Grow Your Social Business

Lee Odden
Lee Odden
Book Reviews, Online Marketing, Social Media, Web Analytics

Books Social Media MeasurementOne of the most compelling challenges for companies entering the world of social business is measurement. The ability to attribute cause and effect directly can be elusive when it comes to measuring business outcomes like increased sales, improved customer retention and lowered support costs. But that’s only because this is new territory.  Business participation with social media on the web at large and internally has absolutely made measurable progress for numerous companies and organizations. The trick is to learn how, create a model that works for you and to sell it internally for testing, implementation and adoption.

One way to facilitate learning about Social Media ROI, Measurement and Analytics is through books from subject matter experts. Here are 5 that I’ve found useful and hopefully, you will too.


5 Social Media ROI & Measurement Books to Grow Your Social Business

10 Questions for Social Media Measurement Success

Lee Odden
Lee Odden
Online Marketing, Social Media, Web Analytics

social media measurementIn order for companies to realize the maximum benefit and impact from social media marketing, the pre requisite for goal setting must be a certain level of understanding about the nature of online communities, social media sharing web sites and applications.  Unrealistic expectations based on a lack of knowledge about the social web is far too expensive to ignore.

At Search Marketing conferences, you’ll hear a lot about driving website traffic and links through social media linkbait – a SEO tactic that is distinctly different than what goes into building customer relationships. Companies like Proctor & Gamble are paying for engagement, not eyeballs.

Companies that want to take full advantage of better customer engagement, online word of mouth and influence on sales should ask themselves a few key measurement and related questions while developing a social media strategy:


10 Questions for Social Media Measurement Success

6 Ways to Dive In to Analytics & User Experience

Jolina Pettice
Jolina Pettice
MIMA Summit, Online Marketing, Web Analytics

This post is one of a series of liveblogs from the 2010 MIMA Summit.

Web Analytics is an excellent way to ensure your marketing efforts are not in vain. However, looking at Analytics without understanding user behavior may leave you treading water instead of creating a wake your competitors will fear.Web Analytics

One way to take your methods of measurement to the next level is to combine Analytics with User Experience (UX) information. What you stand to gain can be great whether you dip a toe or cannon ball into blended analytic waters.

To make sure you don’t sink, first understand that Analytics will tell you what’s happening on the site. User Experience Research then helps you understand why it’s happening by gaining insight into the behaviors and motivation of visitors.


6 Ways to Dive In to Analytics & User Experience

Avinash Kaushik on Storytelling & Web Analytics

Lee Odden
Lee Odden
Interviews, Marketing PR Conferences, Online Marketing, Search Engine Strategies, Video Interviews, Web Analytics

avinash kaushikThe opening keynote presentation at SES Hong Kong featured none other than Avinash Kaushik, co-Founder of Market Motive Inc and the Analytics Evangelist for Google.

In this video interview, Avinash talks about the value of communicating analytics information in more meaningful ways. He gives examples of metaphors he’s used to present important analytics information that helps others better understand the meaning and implications of the data. There are lessons here for companies that report tabular data with no insight and little creativity in communicating insight.

[youtube]http://www.youtube.com/watch?v=qEHmc4oVa-I[/youtube]

What creative ways have you found to communicate web analytics insights? Have you had nightmare experiences with web analytics reports?

Check out Avinash’s “must-read” web analytics blog, Occam’s Razor, here.


Avinash Kaushik on Storytelling & Web Analytics

Is It The SEO Metrics Or The Connections Between?

TopRank Marketing Editor
TopRank Marketing Editor
Marketing PR Conferences, Online Marketing, Search Engine Strategies, SEO, Web Analytics

Meaningful SEO Metrics at SES San Francisco Ultimately, to measure Search Engine Optimization (SEO) success, you aren’t necessarily looking at individual metrics – you are looking for a connection between the metrics – and the resulting affect on revenue.

If my lead seems to negate the name validity of the SES San Francisco session, ‘Meaningful SEO Metrics,’  it is completely unintentional.

Moderated by John Marshall, CTO of Market Motive and SES Advisory Board Member, this excellent session featured on its panel:

  • Richard Zwicky, Founder & CEO, Enquisite
  • Ray “Catfish” Comstock, Director of SEO, BusinessOnLine
  • Jon Glick, VP of SEO and GM European Web Properties, Become.com

“Infinitely measureable means adjustable,” opens Zwicky.  “And online marketing is completely measureable.”


Is It The SEO Metrics Or The Connections Between?

Website Analytics vs. The Myth of 100% Accuracy

TopRank Marketing Editor
TopRank Marketing Editor
Marketing PR Conferences, Online Marketing, Search Engine Strategies, Web Analytics

Deep Dive Into Website Analytics At SES San FranciscoLet’s get this out of the way.  100% accuracy does not exist in website analytics.  Repeat. 100% accuracy does not exist in analytics.

What does exist in analytics is data – lots of it – and with this comes fear.

Fear of looking at the wrong data.  Fear of where to start.  Fear of analytics failure.

This fear will only dissipate with knowledge.  Knowing that analytics will never be perfect is a critical first step and a cornerstone shared during the session ‘Deep Dive Into Analytics’ at SES San Francisco.

Bryan Eisenberg, SES Advisory Board and NY Times bestselling author, moderated this session which included on its panel:

  • Tami Dalley, Director, User Experience Optimization, ROI Labs
  • Marty Weintraub, President, aimClear

Website Analytics vs. The Myth of 100% Accuracy

10 Reasons Why Your Analytics Are Failing & 13 Tools To Help

TopRank Marketing Editor
TopRank Marketing Editor
Google, Marketing PR Conferences, Online Marketing, Other Events, Web Analytics

Fail Whale AnalyticsWeb Analytics are a key indicator to the health and performance of any website, but online marketers often get lost in the complexities and details, forgetting how important analytics actually are and why.

Analytics can provide a wealth of information but marketers often look at high level indicators such as: top content, bounce rates, entrance sources and keywords without tying it all together. In most cases, there is a tremendous amount of insight that can be used to make smarter marketing decisions, but most companies barley scratch the surface. At the OMS Minneapolis event last week  Adam Proehl gave an excellent presentation on analytics failures and successes. I’ve taken my notes from that presentation and combined them with my own opinions to create this list.


10 Reasons Why Your Analytics Are Failing & 13 Tools To Help

Small Business Tips For Reporting Web Metrics

TopRank Marketing Editor
TopRank Marketing Editor
Online Marketing, SEO, Small Business, Web Analytics

web analytics reporting[Last week, we shared some web analytics basics for small businesses or web site owners new to tracking website visitor data. Building on that, this post explores what you should do next to report that data.]

It’s an exciting time to be a small business owner or communications professional. Why? We’ve never had more data and metrics at our fingertips. Actually, we flew past merely having data to having real-time data.

Surprisingly some don’t initially like web metrics. Common concerns I’ve heard over the years include:

  • It’s too confusing
  • Information overload
  • What am I supposed to do with all this data?
  • Won’t all this tracking be expensive?

Small Business Tips For Reporting Web Metrics
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