What good is great content optimization and social media promotion without meaningful measurement? This session at SES London focused on three different perspectives towards measuring performance which were as relevant to any online marketing as they were to Search Engine Optimization.
In fact, that notion of “SEO is Marketing” lends really well with the trend a lot of people are talking about in the online marketing industry. Many SEOs are building up more strategic skills and approaching optimization more holistically. Ironically, this is my topic next week at Search Congress in Barcelona so this session proved to be quite useful for a more holistic online marketing measurement perspective (with a SEO slant).
The only session I’m liveblogging day one of SES San Francisco conference is this one, “Meaningful SEO Metrics: Going Beyond the Numbers” so the pressure is on the awesome panel including: 
One of the most compelling challenges for companies entering the world of social business is 
In order for companies to realize the maximum benefit and impact from social media marketing, the pre requisite for goal setting must be a certain level of understanding about the nature of online communities, social media sharing web sites and applications. Unrealistic expectations based on a lack of knowledge about the social web is far too expensive to ignore.
The opening keynote presentation at SES Hong Kong featured none other than 
Web Analytics are a key indicator to the health and performance of any website, but online marketers often get lost in the complexities and details, forgetting how important analytics actually are and why.
