Just about every business with a web site does something to market and promote it. When those companies are asked about web analytics, it’s surprising how many look back with a blank stare. This isn’t the case with mature online marketers but it does happen a lot with new business web sites and blogs.
For many companies that are new to web analytics the idea of digging in and finding useful information can be daunting. It’s common marketing sense to measure what you’re marketing, but making sense of analytics data doesn’t always find time in the mix of duties a small business or new web site owner is responsible for.