Lee Odden

ClickTracks Adds Click Fraud Detection, SEO Tools

Version 6.1 of ClickTracks was released today with several new features:

  • Click fraud reporting technology
  • New Robot View report that allows marketers to see their site as search engine spiders see it
  • Integrated keyword ranking that shows the actual search engine ranking of traffic-producing keywords

From the press release:

ClickTracks’ detection works by comparing a variety of statistical measurements across all campaigns. The Click Fraud report requires no additional setup, and allows marketers to substantiate suspicious campaign behavior by generating a report suitable for submission to the PPC provider.

The other interesting feature lets you see search engine rankings (Google, Yahoo! and MSN) for keyword phrases by the traffic they attract to the site. You can then compare rankings to the number of visitors, time on site, cost, revenue and ROI.

Lee Odden

Google Measures Up Your Blog Stats

Google has announced the acquisition of blog analytics provider, Measure Map. I signed up for a beta at Measure Map a while ago but nada. So instead, I hooked up with Blogbeat. Which is pretty flippin slick if you ask me. I’d love to review Measure Map and now that Google has acquired them, I’m sure Measure Map will be made freely available to the huge number of blogs out there.

Here’s an idea: Measure Map is Google’s way of relieving pressure off of Google Analytics. Imagine the massive server load from all those bloggers signing up for Google Analytics. It wasn’t too long and then GA shut down. Suprising when you think of the resources Google has.

Lee Odden

Online Marketing Resources

I know many companies that want to engage in search or online marketing for the first time and also those that want to step it up a notch are always on the lookout for better resources. You can spend a lot of time lurking in forums, reading blogs and information sites, reading books, attending conferences and networking and still not be sure of what to do next or what’s right for you. There are a few resources that I’ve found to be consistently effective and high quality that I’ll mention here. This is by no means a comprehensive list – it really represents the resources I find myself using often and/or recently:

Books

  • Winning Results with Google AdWords – Andrew Goodman
  • The Virtual Handshake – David Teten & Scott Allen