Did you know? 48% of B2B marketers say their top challenge with influencer marketing is a lack of a documented strategy. And no wonder: 53% of B2B marketers either do not have an influencer marketing strategy or it’s not documented. (2022 State of B2B Influencer Marketing Report)
While influencer marketing for B2B brands has gained momentum and popularity, a lack of strategy is recipe for disaster. Of course no company can have all the answers right away, but working with influencers in a way that creates a positive impact on the business requires a unique approach.
If there is an expectation that partnering with influencers will advance marketing and business goals, key questions need to be answered.
- Who are the right influencers?