When I think about social media marketing, especially for B2B, I’m reminded of words of wisdom from one of my favorite bands:
The more you try to shave the cat
The more the thing will bite and scratch
It’s best, I think, to leave its fur
And listen to its silky purr
Some people like to make life a little tougher than it is.
— Cake, Tougher than It Is
(Seriously, give it a listen, it’s a bop).
How does this apply to B2B social media marketing? Well, marketers, we’ve been trying to shave that particular cat for a decade.
The Problem with Most B2B Social Media Marketing
The goal of a social media site is to keep people on the platform — reading, commenting, interacting, infinitely scrolling.