Here’s what marketers look like when everything is a priority:
And here’s what marketers look like when everything gets prioritized:
I think you can all guess which scenario is more efficient, effective, and less stressful.
Throughout my marketing career, I’ve taken on roles that have challenged me to be a jack of all trades as well as a specialist—yet every role has required the ability to identify, assess, and tackle the tasks at hand in a way that makes sense for my clients, organization, team, and myself. Simply put, every marketing practitioner and leader needs to be able to prioritize and deprioritize work to be lean, mean marketing machine that drives results.