I’d love to tell you everything. But in the spirit of brevity and relevance, I’ll cut to the moment it all clicked.
While enjoying a lovely dinner with an old family friend last week, he relayed his version of a classic Maya Angelou quote to me:
“You know, you meet so many people throughout your life. And you never really remember what they said or what they did, but you always remember the way they made you feel.”
For decades, content marketers have been tasked with meeting buyers along their journey, striving to create best-answer content that satisfies curiosity, encourages brand engagements, and paints their product or service as the solution buyers are looking for.