In the world of B2B online marketing, content and media have been used in a variety of forms to educate and persuade customers across long buying cycles with great success. Over the past few years I’ve heard from many B2B marketers that prospects are leading themselves through much of the initial phases of awareness, interest and consideration by consuming useful content discovered through social channels and published by the brand.
The result of smarter content and social engagement is a more qualified and educated consumer by the time they get to sales discussions which can mean a shorter sales cycle and even an impact on order volume and referrals.
This week at the PRSA Digital Impact Conference Vanessa DiMauro, CEO of Leader Networks talked to attendees about the benefits of online communities as part of a B2B social media strategy.
When you ask an online marketer what frustrates them the most about reaching customers and prospects online you’re likely to hear the following:
Local and mobile search is being used more frequently by customers on their smart phones and other devices now more than ever. As local search becomes more and more prevalent, marketers must ask themselves what can they do to incorporate this marketing strategy into their arsenal.
As SES Chicago reaches its final sessions the audience is still alert and ready to learn at TopRank CEO 