Does Your Inbox Look Like This?
We’ve all received them and we’ve all sent them. They can be given but they can’t be taken back. It’s a single action that can cause people to unfriend, unfollow, or unsubscribe. What are they? Emails! Emails can inspire, engage, or excite your prospects or customers but can have the opposite effect of what you were aiming for if you don’t follow some simple rules.
Creating an effective email marketing campaign is not always an easy task. However, there are a few things to keep in mind that may help take some of the fear out of launching your own campaign. Not every campaign will be successful but if you’re good about analyzing results, admitting shortcomings and making changes, who says you can’t learn from your mistakes?
[Note from Lee: Social Business is everybody’s business when it comes to modern 
Companies of all shapes and sizes, in every industry, are increasingly adopting social media strategies and technologies for their marketing efforts, using Facebook to reach out to customers or YouTube to demonstrate new products. These are good first steps, but there is so much more that “social” has to offer. The era of social business is here and it is becoming clear just how transformative it will be for B2B marketers.
There are some things that you can’t take back: including what you release on the Internet. With over 
All marketers wish they knew how to better measure results, engage their audience, and measure ROI. 
One of the sessions I was most looking forward to at Content Marketing World was one given by Ardath Albee 
Day one of Content Marketing World was a great mix of catching up with old friends, making new ones and of course, great content. On the BtoB track I sat in on a session including speakers with two different presentations from SAS and Intel. Since they were so different, I split them into 2 posts. This is part two of that session.
As companies seek to understand where and how social media fits, one of the key questions asked is: How can you move beyond branding with social media and directly affect business outcomes?
One of the big questions in the social media marketing space is whether social media is the place for B2B marketing. As companies begin to understand for every B2B company, there’s also a “C” aka people behind the business (
One of the practical opportunities for companies that acquire and engage customers through a sales force, is through social media content and participation. In fact, many corporate marketing departments have found their field sales reps active on sites like Facebook, Twitter, LinkedIn and even YouTube before headquarters has. Such “rogue” social media activity might be proactive, but can also create issues without adherence to corporate standards and provide conflicting experiences for customers.
