Okay, marketers, here’s your content marketing challenge for the day. Your target audience includes the following:
- Small business owners
- Lifestyle bloggers
- Young professionals/Entrepreneurs
All you have to do is come up with messaging that will resonate with each of these groups, while repurposing as much content as possible for maximum efficiency. Some of these segments are B2B, some are B2C, and some ride the line between the two, so plan accordingly.
Oh, and while you’re at it, we need versions of your content for multiple regions around the world. So make sure your Super Bowl metaphors are converted into World Cup references.