What’s more important than creating great blog content? What’s more important than writing with empathy, storytelling, and research? What’s more important than even knowing your audience better than they know themselves?
Amplification.
Stay with me. If you’re a content marketing writer like me, amplification is the less sexy part of the job. The rewarding part, the part that matters, is writing that amazing, useful content. I’d much rather build glittering cathedrals of words that compel people to read by the sheer power of my prose.
The trouble is, there are thousands of people out there writing amazing blogs. There is a ton of wonderful, beautiful pieces of content out there. And the only way people will find your blog is if you bring them to it. Without amplification built into your content marketing strategy, your blog is a diamond buried five miles beneath the surface of the earth. It’s pretty! It’s valuable! But it’s not doing anyone any good.
If you’re a blogger or a social media marketer, you”ll undoubtedly end up multitasking. Multitasking doesn’t usually work very well. We overwork. There has to be a better way. This is where the tools come into play. In his New Media Expo 2014 session, 
On Saturday I participated on a SEO panel at the first Minneapolis 
Blogging is one of the top sources of online content creation for many companies. Blogs are a great vehicle for interacting and engaging with current and prospective clients. Blogs are also an effective way for prospects to associate stories, anecdotes, and personalities with a company or brand.
After a successful 
At the SES conference this week I gave several presentations on Content Marketing: “Content Marketing Optimization” and “The Convergence of Search, Social & Content Marketing”. In the CMO session, I provided SEO tips for each spoke in a hub and spoke model. The hub in this situation was a blog and one of the most common issues with business blog success is fresh content. In fact, one of the most common reasons companies don’t start a blog is over their concerns with creating useful content.
