Lee Odden

SEM Blogs Update and Blogging Tips 062207

SEO Blogs

What a week! With most of my time spent at the DM Days conference or sitting in a plane (not flying of course, just sitting on the runway waiting for the stars to line up or whatever control towers are using these days to give the OK for takeoff) I had little time to poke around for new SEM and SEO blogs for our list.

Regardless, we have six additions for this week’s update including two from the UK, two from my home state of Minnesota and one from Massachusetts:

  • RKG Blog – Alan Rimm-Kaufman of the Rimm-Kaufman Group blogs about various online marketing news items and tips along with his own commentary.
Lee Odden

Technorati Graphs and Charts

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Just a quick post this am about one of the common questions that came up during Media Relations Summit. It was a question about how to now find the Technorati graphs that show incoming links. I guess a lot of people don’t trust or feel comfortable with Technorati’s “Authority Score” which is a bit like the Google Page Rank score given in the Google tool bar.

The way to generate a graph of inbound links to a particular blog, is to use the following URL where you replace “www.blogaddress.com” with the blog URL you’re interested in:

http://www.technorati.com/chartimg?q=www.blogaddress.com
&days=60&width=420&height=200&type=url
(url is broken to 2 lines)

For example, to create the graph image above, I used the following URL:
http://www.technorati.com/chartimg?q=www.toprankblog.com
&days=180&width=420&height=200&type=url
(url is broken to 2 lines)

Lee Odden

3 Blog Mistakes You Can Avoid

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As part of a blog optimization panel I participated in during a recent conference in Australia, I decided to forgo the bulleted list of blog plugins and recommendations that you typically see on such sessions in favor of something more personal.

The presentation focused on 3 of the biggest mistakes we’ve made with Online Marketing Blog in the past 3 years, why we made them (and why others do too), what we learned, what you can do to avoid them and the expected outcomes.

This format was well received, so I thought I’d share them here.

Mistake Number One: Goals.

Lee Odden

97 Blog Directories

One of the resources we often use when promoting blogs and RSS feeds is directory submissions. There are many kinds of directories to submit blogs to. There are blog-specific directories like Technorati and Best of the Web blog directory. There are also RSS specific directories and search engines. Google blog search is a RSS search engine, but you cannot submit the blog directly. You can however, ping Google blog search, but pinging is only relevant for RSS feeds.

Besides blog and RSS specific search engines and directories can also submit blogs to regular directories that have categories for blogs, such as Yahoo.

Lee Odden

RSS Buttons for Your Blog

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When reviewing search marketing blogs each week for inclusion in our big list, one of the most consistent problems we see is that blog owners don’t make it easy to subscribe. Either there is no icon for the RSS feed or it’s hidden way below the fold.

Something as easy as adding a prominient RSS button near the top of the blog template with the word “Subscribe” near it can increase the number of return visitors substantially. We’ve done this ourselves and we’re now just under 6,000 subscribers.

A study by Yahoo and Ipsos Insight supports the need to display RSS subscription options as blog readers were found to be far more likely to subscribe to a blog if they say a familiar graphic for their favorite RSS reader, whether it was Bloglines, MyYahoo or Google Reader. One solution is to use our free RSS button tool which has been used by over 50,000 blogs so far.

Lee Odden

Search Engine Room Wrap Up

Search Engine Room here in Sydney has officially wrapped up and it’s back to business for us. Well, sort of. The time difference between Australia and back home makes things a little tricky but thanks to Email and a great team, the show goes on. We’ll have 4 days to check out Sydney, which is both awesome and a crime since we’ve come so far and there’s so much to see. Maybe next time it can be a longer stay.

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Photo Courtesy Michael Visser

On day two I presented on a panel called, “Blog Marketing and Optimisation” with Andrew Pascoe (second from right below) who writes the Under The Rotunda blog and gave a great introduction to blogging as well as methods of deriving traffic via search and aggregation sites like Techmeme and Digg.

Lee Odden

TopRank Down Under with SEO, PR and Reputation Management

SunRise at 35,000 ft
Susan and I made it to Sydney, Australia early this morning and go to watch the sun rise over Eastern Australia during the descent. After a few hours getting through customs, then getting our bags x-rayed on the way out and then getting checked again to get into a line to get to the exit of the airport, we made it outside for the line to the taxis. It might have been a lot of hurry up and wait, but we were just thankful to be outside in the fresh air.

Tomorrow I’ll be doing a presentation on SEO and Public Relations. The buzz about SEO and PR has been strong the past few years, especially with Greg Jarboe, Jamie O’Donnel, Sally Falkow, Amanda Watlington and many others including TopRank making significant headway into developing new strategies and tactics for clients.

Lee Odden

Bulldog Reporter Advanced PR Tech Chicago

After getting into the Chicago Hilton, a familar place from SES conferences, I walked the 3-4 blogs to the Columbia University campus where Bulldog Reporter was holding the Advanced PR Technology event. Greg Jarboe and I switched the time of our session with Katie Paine so she could make a plane to Dubai.

Regrettably I did not join the event in the am when it started and missed a number of fantastic speakers including Debbie Weil, but I did get to meet her for the first time. We are fellow bloggers over at Business Blog Consulting. Shel Israel blogged about Phil Gomes presentation here.

Lee Odden

TopRank March Madness

March has been a bit crazy so far as we’ve been rolling out an enormous SEO campaign for one Fortune 20 client and are in the final stages of signing another. On top of that, March will be a speakorama on blogs and public relations.

Last week I had the pleasure of presenting for the IABC chapter in Minneapolis at St. Thomas University with Sarah Bjelland, a VP from Wells Fargo. The event was called, “Delivering Insight into Business Blogs” and I presented on social media in general, trends with business blogging, applications for blog software in a corporate communications strategy and best practices for corporate blogs.

Lee Odden

Playing Blog Favorites on Technorati

Lists are good and bad. They’re often subjective and almost always in dispute by those that don’t make the list. Being on a list is a form of promotion or marketing in my opinion. Get on a list and you’ll get noticed.

Whether it’s getting on Todd And’s Power 150 list of marketing blogs (glad you could join Andy and Neil), on our own list of search marketing blogs or even the recently published list of top seo firms at topseos.com, I don’t see any downside to being on such lists.

Which brings me to the topic of this post: Technorati Favorites. Technorati tracks over 60 million blogs and publishes a “Technorati 100” popular blogs by links list that gets a decent amount of attention (we’re currently in the mid 200’s). However, it’s the “Most Favorited” blog list that caught my attention recently. The blog in the 100th position on the Technorati Favorites list has 100 “favorite” votes. Online Marketing Blog currently has 98.

Lee Odden

5 Tips for Content Distribution Networks

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In the past I’ve written about the content versus links debate where SEOs seem to fall on one side or the other when assigning the majority of importance for search engine rankings. What’s missing from that conversation is the need for a distribution network.

There are many that believe the key to a successful link building campaign is to create content worth linking to. However, if you create great content and no one knows about it to send a link, then there’s a lot lost on the effort. “Build it and they will come” is not the reality with search marketing despite the hype from SEO nay-sayers.

Lee Odden

Sourcing Content for Business Blogs

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Blogs are useful for many marketing and communication purposes. They’re also useful simply as software that manages content. Businesses can use blogs to communicate a corporate vision, to build thought leadership corporate-wide or for subject matter experts. Blogs can be very useful in support of public and media relations efforts and they are certainly excellent tools for making a site more search friendly with fresh content that attracts incoming links.

One of the best resources for blog content comes out of interactions with prospects and customers. If an organization can tap into the flow of dialog that happens between front line employees such as sales people and customer support there is an abundance of valuable content available. If customers and potential customers have questions about certain topics, then it’s pretty likely that many others will too.