Lee Odden

RSS Buttons for Your Blog

A while back Thomas aka Twistermc, whipped up a handy tool for creating RSS subscription buttons to place on blogs. This makes it easy for the reader to subscribe to the blog using their favoriate RSS reader or aggregator. (See the buttons down the left side of this blog) This particular tool has been very popular and is the source for many, many links to Online Marketing Blog and to the blog marketing tools page over at TopRank.

I was checking out some of these links and noticed that some pretty interesting referrers. There are quite a few prominent SEOs using the RSS Button tools. I think that’s pretty cool actually.

Lee Odden

Performancing Partners Ad Network

Nick and company at Performancing are gearing up their ad network according to a blog post today. Via Threadwatch.

When Performancing Metrics was launched, I was able to ask Nick a few questions about his intentions for Performancing and an ad network was definitley part of the vision:

Lee: It seems the grand Performancing plan is to develop free tools that will help your growing network of professional bloggers be more effective and then roll out an ad network as well as other revenue generating services. Is that on target, and if not, can you clarify?

Lee Odden

Blog Award Results

Marketing Sherpa quickly announced the winners of their blog awards today. After a snafu with the voting service, voting was extended until Monday. Winners included:

Best Podcast on the topic of Marketing
Joseph Jaffe

Best B-to-B Marketing Blog
Brian Carroll

Best Blog on Email Marketing
Chris Baggott

Best Blog on Search Marketing
Barry Schwartz and friends

Best Blog on Advertising
Steve Hall

Best Blog on Marketing to a Specific Consumer Demographic
Andy Wibbels

Best blog on Affiliate Marketing
ReveNews Group Blog

Best Blog on the Topic of PR
Matt “PodBoy”

Best Blog on Small Business Marketing
John Jantsch

Best Foreign-Language Blog
Marketing-Blog Biz

Best Blog on General Marketing Topics
Seth Godin

Lee Odden

Marketing Sherpa Blog Awards

Marketing Sherpa announced earlier this week their blog and podcasting awards. Unfortunatley, the service they were using for the survey could not handle the traffic. The landing page for voting says they have recorded all the votes to-date, but any new votes must use a different url. The new survey is being handled by Survey Monkey.

I posted the link to the nomination form last week, but I guess some search bloggers don’t read this blog (aka Top Rank) and did not get nominated or did not nominate themselves. If you want to play, you’ve got to show up, right? Actually, quite a few very good and very popular SEO/SEM blogs did not get listed and should have. Maybe next year?

Lee Odden

Marketing Sherpa Blog & Podcasting Awards

Marketing Sherpa has extended their annual blog voting and awards to include podcasting this year.   Anne Holland and her team are taking nominations for blogs in several categories with and without podcasting.

Categories include:

  • B-to-B marketing
  • Search marketing
  • Affiliate marketing
  • Email marketing
  • PR
  • Advertising
  • Marketing to a specific consumer demographic (ie. women, kids)
  • Blogging or podcasting as a marketing tactic
  • Viral, word of mouth, buzz, social marketing
  • Small business marketing
  • Non-English language blogs on marketing
  • General (multiple topic) marketing
  • Other specific niche topic related to marketing

Nominations are taken until tomorrow, June 16th midnight so if you would be so kind as to consider nominating Online Marketing Blog – www.toprankblog.com in the category you feel is most appropriate, (Blogging as a marketing tactic or Search marketing maybe?) that would be great!

Lee Odden

State of the Blogosphere

Dave Sifry has posted his quarterly State of the Blogosphere with these results including the observation that technology product launches attract a significant amount of interest:

  • Technorati now tracks over 35.3 Million blogs
  • The blogosphere is doubling in size every 6 months
  • It is now over 60 times bigger than it was 3 years ago
  • On average, a new weblog is created every second of every day
  • 19.4 million bloggers (55%) are still posting 3 months after their blogs are created
  • Technorati tracks about 1.2 Million new blog posts each day, about 50,000 per hour

Here are previous reports: February 2006, July 2005, March 2005, October 2004.

Still think blogs are a “passing phase”? Blog marketing is no place for a “herd mentality”, but it’s nothing to procrastinate over either.

Lee Odden

FeedBlitz Adds Weekly Scheduling

Phil over at FeedBlitz tells me they have now added weekly scheduling options:

“FeedBlitz has now added weekly email options to simplify weekly newsletter production from blogs and other RSS feed sources. Available as a “Turbo” upgrade, you select the day of the week you want your newsletter to be released. In the wee small hours FeedBlitz collects your posts from the previous seven days and mails them out to your subscribers, automatically.”

This is a good feature since a lot of blog readers don’t want daily updates and blog owners can use this feature to present their week’s blog postings as an email news letter.

Lee Odden

Lowdown on Performancing Metrics

Performancing Metrics

Last week, Nick Wilson of Performancing mentioned their new blog metrics service has been in Alpha testing and will be released to public beta soon, as in tomorrow possibly.

I believe there’s a huge opportunity in the blog metrics and analytics space. Many blogs use free programs with limited functionality and some have been able to get into Google Analytics. However, the measurable outcomes for a content publisher, particularly a blog, are different than for an ecommerce site. Therefore Google Analytics and many other stats programs are not the best fit for blog metrics.

What options for blog focused analytics are out there?

Lee Odden

Kottke Quits

Let’s start the rant engine folks….

CNET reports that uber blogger, Jason Kottke has pulled the plug on blogging for a living. All I can wonder is, why it took this long? What kind of business model is micropayments? The guy needs to stop drinking his own Kool Aid and treat that blog like a business, not an experiment.

It’s a bit disheartening, really. So much potential and opportunity not realized.

Kottke.org is one of the most popular, most visited blogs on the planet – #23 on Technorati’s list of popular blogs. Throw some damn AdSense on there Jason!

There are over 13,000 pages on that domain and over 450,000 inbound links. I hear some SEOs out there salivating. What could you do with a site like that?

Lee Odden

Trackbacks and Press Releases

Today PRWeb officially announced the launch of their support of trackback functionality with press releases. While press releases have traditionally been used to announce news to the media, PRWeb has pioneered a direct to consumer model that allows companies to announce news to a broad audience using PRWeb’s distribution channels.

The addition of trackback functionality creates a link between bloggers and press releases in a way that is not found elsewhere. Now when a blog comments and cites a press release distributed via PRWeb, it can send a trackback to the release, which will in turn create a link back to the blog.

Lee Odden

Blogmania

Lots of blogging fun to be had in today’s reading:

Blogs to Riches – New York Magazine

Technorati adds authority weighting – Scoble. In a related post, Rubel asks, “What is authority?”

State of the Blogosphere Part 2: Beyond Search – Dave Sifry of Technorati

BlogCode helps you find blogs similar to yours. Scoble’s blog was listed in the top ten related to mine, but Online Marketing Blog is second page related to Scoble – via Scoble

How to Almost Live on Blogging – an interview in wired with Harold Davis who wrote Google Advertising Tools

Corporate Brand Blog: Liberator or Oppressor? – Chief Marketer

Enough about blogs – it’s time to get ready for work.

Lee Odden

Barry Schwartz Blogs for Search Engine Watch

This is some cool news I missed yesterday. Fellow SEO blogger Barry Schwartz (aka RustyBrick) of the famous Search Engine Roundtable blog and SEO forum, accepted a role as News Correspondent at the Search Engine Watch blog. Gary Price, who previously held that responsibility has moved on to Ask Jeeves. I can’t think of anyone more deserving. You can read his first post here. Congratulations Barry.